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Social Media – Best Reads Week of December 18

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Six Surefire Ways To Increase Engagement On Your Social Media Posts Tactics to help you increase engagement on your social media posts, resulting in more reactions, comments, tagging and shares. 4 Tips to Revamp Retail Social Media Strategy for the Holiday Season and Beyond How can retailers be prepared on social media? The article above has four tips to improve social media strategy for the holiday season and beyond. How To Set Up a Timesaving Social Media Workflow… 

Tourism Best Practices – Week of December 18

  • 1 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Manitowoc (Wisc.) Visitor’s Bureau Hosts Photo Contest Experience Olympia & Beyond Wins Award for New Website The site awarded a Silver Davey Award from by the Academy of Interactive and Visual Arts (AIVA) Visit Albuquerque Unveils New Website Bellefonte Chamber Looks Toward Mobile App to Help Visitors The Wichita Falls Convention and Visitors Bureau Redesigns Visitor Center The news video provides glimpses of the new look including a large… 

Social Media – Best Reads Week of December 11

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 7 Best Social Media Channels for Business Marketing With so much variety currently on the market, it can prove challenging to select the right social media channels for your business needs. The article above reviews the top 7 best social media channels for business marketing. 6 Mistakes to Avoid When Building Your Social Media Campaign With so many options and tools available, it is easy to make mistakes that can hurt both your campaign and your brand. If… 

Social Media – Best Reads Week of December 4

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: CMO One-to-One: How Papa John’s Uses Social Media to Change Brand Perception CMO of Papa John’s International, Brandon Rhoten spoke with eMarketer’s Debra Aho Williamson about why he believes marketers can and should use social media to enact broad changes in brand perception. Speaking of having an “edgier voice” on social media, here are 12 of the Sassiest Brands on Social Media Be careful young padawan, as Brandon says in the article above, “you have to understand your… 

Social Media – Best Reads Week of November 27

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Social Media Strategy: It’s More Than Just Posting Giving your social media accounts a little more attention on a daily basis will help your event business tremendously once you know exactly what to look for each day. 28 Social Media Marketing Tips: The Expert Roundup Want results when marketing on social media? Check out these tips gathered from social media stars around the web. 17 B2B Social Media Campaigns to Learn from in 2017 Highlighting the best B2B… 

Social Media – Best Reads Week of November 13

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Tips for Running Your Company’s Social Media Program The author summarizes his chat with two of (his) savviest social media friends in order to get their thoughts on the basics of establishing a social media program for your business. 10 Most Common Facebook Mistakes We’ve compiled 10 of the most common Facebook mistakes.  Correct these and relieve yourself of the social media frustrations. 4 Tools to Simplify Your Twitter Marketing Want to streamline your Twitter workflow and… 

Tourism Best Practices – Week of November 13

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Destination Cleveland Initiative Enlists Clevelanders in Campaign to Boost the City The Cleveland CVB is launching a new marketing effort this fall that aims to enlist Clevelanders in the ongoing effort to boost the city’s stature. Visit Seattle Launches ‘This Holiday, Take a Holiday’ Campaign to Combat Employee Fatigue Seattle’s DMO launched a new campaign encouraging Americans to use their leftover vacation time to combat the systemic issue of professional… 

10 Most Common Facebook Mistakes

  • 5 min read

Facebook is easy right? We’ve compiled 10 of the most common Facebook mistakes. Correct these and relieve yourself of the social media frustrations.

Social Media – Best Reads Week of November 6

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 5 Scary Good Social Media Tricks 5 scary good social media tricks that you can start using right now. 7 Ways To Rescue A Stagnant Social Media Campaign Is your follower count remaining stagnant, or even worse, declining. So what can you do in this situation? How can you rescue a stagnant social media campaign? Using Hashtags on Instagram Hashtags are a simple, effective and FREE way to reach more of the people or potential customers who might be interested in your…