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Social Media – Best Reads Week of January 22

January 24, 2018
1 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Of course the biggest buzz is still Facebook’s change in algorithm (again.) We offered thoughts on the changes, what it means and 10 directions to take. Facebook News Feed Changes – What It Means and 10 Directions To Take Only two other reads this week, but good ones… Why It Is Time To Take A Systematic Approach To Social Media Marketing The author suggests it’s time to take a systematic approach when implementing your creative, distribution and campaign management.…

January 24, 2018
4 min read

So Facebook is changing – again. There were 15 significant changes last year so a change should not be a surprise. This one however IS significant to business pages! Facebook is changing the algorithm to prioritize “meaningful” person-to-person interactions among friends and family over posts from Facebook pages. That’s your page. Your Business page. These updates will result in fewer public posts from pages landing in users news feeds. Expect your organic reach of your Facebook page to drop (even more.) What prompted this? Social Media Examiner Founder Mike Stelzner speculated in Boss Magazine: “(Mark) Zuckerberg wants people to feel good about…

January 22, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Johnson City (TN) Convention & Visitors Bureau Earns International Acclaim for Southern Dozen Ad Partnerships continue to develop… Jamaica, Mexico Sign MoU on Multi-destination Tourism New technology… Visit Lindsborg (KS) Through New App Research, research, research… Oklahoma City Convention & Visitors Bureau Survey To Identify Tourism Strengths And Gaps Johns Creek (GA) Begins Performing Arts Center Feasibility Study Colorado Springs Residents Asked How to Draw Visitors Another grants program… Akron/Summit Convention…

January 17, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Of course the biggest news is Facebook’s change in algorithm (again.) Here’s three good reads on the change and what it means for brands. What the Big Facebook News Feed Changes Mean for Brands Facebook and Snapchat Updates: Taking the “Media” out of Social Media How Facebook’s Latest Changes Impact Influencers And The Future Of Social Media Marketing As for strategy, tips and trends… Last Minute Additions to Your 2018 Social Media Strategy A few last-minute additions for…

January 15, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Smithfield Is For Lovers – And A New Permanent Exhibit Proves It CVB leads initiative to bring branded art piece to the community. Texas Rangers Golf Club Will Be The New Name for Arlington’s Ditto Course The CVB drives vision of a partnership to create this marketing and promotional opportunity between the City, ACVB (Arlington Convention and Visitors Bureau), UTA and Texas Rangers. Alton Receives Network to Freedom Passport…

January 10, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 7 Latest Social Media Trends for 2018 It’s just so important to stay on top of the latest social media trends – before they happen. Above are the top 7 social media trends to watch out for in 2018 and beyond. Twitter Renaissance: Is It Time to Reconsider Twitter? In the Social Media Marketing Podcast, Mark Schaefer explains why marketing to Twitter’s loyal and creative users is different from marketing on Facebook or YouTube. You’ll discover examples of successful Twitter marketing,…

January 8, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tourism Boards Used New Platforms to Woo Connected Travelers in 2017 Tourism boards have their critics who say destinations don’t drive as much innovation as other travel sectors. But destination marketers are increasingly proving their naysayers wrong, and in some cases they are changing the tech landscape in their communities. Towns Drum Up Tourism Through Creative Corridor Route A collaborative marketing effort by 10 organizations in five mountain…

January 4, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The Basic Social Media Mistakes Companies Still Make No matter what your social media strategy is, it’s always a good idea to go back and make sure you have the basics covered. Your company may discover that it needs a strategic do-over. 7 Ways to Stay Focused With Your Social Media Marketing in the New Year Do you find that you are spending too much time on social media, but not getting much accomplished? What you need is…

January 2, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Colorado Springs Installs Large ‘Picture Frame’ at Garden of the Gods But met with controversy, it was removed. Mercer County Visitors Bureau Wants Casino Near Grove City Outlets The CVB taking a lead in destination development. Tri-Cities Get Their Geek on With Science Tourism Initiative How a DMO capitalizes on a major convention in their destination. Destination Cleveland Launches We Are Cleveland Volunteer Program to Welcome Visitors The…

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