social media - Back To You Marketing

Five Things You Should Be Doing on Social Media… But Aren’t

April 19, 2016
4 min read

Social media… the marketing world never paid attention to it in the late 90s when GeoCities and SixDegrees were starting. We didn’t engage with MySpace in the early 2000s. But then Facebook happened. It hit 200 million users. Then 400 million. (Now 1.59 billion.) YouTube became the second largest search engine. Twitter reports 2 billion tweets per year. Okay, you’ve got marketer’s attention! Conferences began offering breakout sessions on social media. Then keynote speakers. Now full conferences. Books, consultants, reporting standards, even it’s own awards. Marketing departments and DMOs are hiring New Media Managers. We’re cutting out print ’cause we can post…

April 11, 2016
2 min read

Your email marketing campaigns are underway! You have rich content with a call-to-action or two. Creative, well thought-out subject lines. Are your campaigns working? Are you driving traffic to your website? How to Drive Tremendous Website Traffic with Email Marketing “For us, the most important result of email marketing is getting people to our website,” says marketing technology manager for Robert Paul Properties, Autumn Boles. 5 Effective Strategies for Startups to Grow Their Email Lists As a startup, your priority should be increasing the size of your email list. And you should be culling it often. These strategies are going to…

April 6, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing it right? This week we share the Essential Guide to Social Media and 33 other tips and best practices: The Essential Guide to Social Media Marketing (Hootsuite has) created (a) guide as a first step for any new social media marketers, and to help seasoned pros get back to basics. Five Ways To Repurpose Your Content for Social Media Distribution You’ve heard and read more times than you can count how crucial content is to creating and maintaining a successful brand. When you’re short on…

March 9, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing is right? This week more than 2 dozen tips and tools but Huffington Post first asks Is Social Media Marketing Still Relevant? Social media marketing is still relevant, but navigating the terrain can be difficult, and in some cases, even violate your instincts as a business owner. If you need a boost, here are six ways to improve your social media performance. 10 Checklist Points Before Engaging in Social Media Marketing Find your way to the end of these ten points and see whether…

March 8, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We also captured some headlines of interest – HBR published an article outlining how convention centers and DMOs are presenting a united front. Also spotlighted, some marketing aids for CVB… Presenting a United Front Throughout the overall meeting process, it is important for convention services managers (CSMs) at hotels, convention centers and convention and visitors bureaus (CVBs) to work together to ensure their clients feel all three areas…

March 4, 2016
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But is there a strategy behind it? What goals have you set? The first read this week provides a how-to in creating achievable social media goals. Also 28 social media stats and 3 big changes every marketer should know, 7 ways to integrate social media with email marketing, and 17 ways to run a contest on Facebook. How to Create Achievable Social Media Goals With all of the resources available that allow you to measure your campaigns, you have the ability to see exactly what’s working and how much…

March 2, 2016
4 min read

Social media has seen a meteoric rise in use. Marketing professionals have noticed and have shifted focus to the outlets – and they should – the numbers are staggering. (1) But don’t forget about email. Email marketing is consistently ranked as the best channel in terms of return on investment. For every $1 spent, email marketing generates $38 in ROI. (2) 68% of companies rate the channel as ‘good’ or ‘excellent’. (3) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (4) How would one go about blending these two powerful marketing approaches? How might one take…

February 23, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But is there a strategy behind it? First two reads this week provide basic elements or steps to creating a social media strategy. One strategy is getting your employees more active on social media. Daniel Kushner provides 8 tips on doing just that below. 4 Basic Elements Of Successful Social Media Strategies It’s a scary time, with new “grams” and “chats” popping up every month. There are no constants, and change is going to come more rapidly than ever in the coming years. But where does one start? Which platforms…

February 17, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But is it paying off? Are you seeing a return on either your time or financial investment or both? We start with three techniques to test and see if you can truly see a financial return. Also included, how to add video to your marketing, how you can be as big as celebrities on social media, and finally, arguably our favorite article this week – 3 reasons your social media should be outsourced. What eHarmony Can Teach You About Testing Social Media to Prove ROI We’ll share three techniques…

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