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Email Marketing – THE Tool for 2017; other Good Reads

December 28, 2016
2 min read

As you consider your marketing in 2017, have you considered email marketing? Aaron Agius suggests email is The One Marketing Tool Entrepreneurs Should Focus on for 2017. The author shares three reasons why and three things to focus on when you start your campaigns. You have many marketing options. You should use many. Here’s Why Integrated Campaigns Should Always Include Email Marketing From its reputation for high ROI to the ability to tie-in personalized content, email marketing offers unique, value-driven ways to deliver campaigns and allows marketers to connect with customers and drive revenue in a way that’s unparalleled. Besides, The…

December 26, 2016
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Start this week with A Year-End…

December 26, 2016
3 min read

From the DMAI Newsbrief, here’s the most trending tourism-related articles of 2016: How CVBs and Convention Centers Are Working Together to Lure Business From Meetings and Conventions, how three enterprising cities effectively forged a bond between their convention centers and destination marketing organizations, to the benefit of all. San Antonio City Council Passes Historic Vote to Replace CVB with New Tourism Group From the San Antonio Business Journal, City Council members voted 7-2 to approve a new management agreement that will essentially replace the San Antonio Convention & Visitors Bureau with a new public-private group called Visit San Antonio. Suit Over…

December 22, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Next steps – strategy. Targeting each demographic through social media. ROI. And video. We’ve compiled articles on each. How To Boost Your Brand Through An Effective Social Media Strategy So how can you implement an effective strategy in our current social landscape? While there’s definitely no cookie-cutter approach to this, (the article above has) some tips to keep in mind. How to Market to Each Generation on Social Media [Infographic] There are huge…

December 21, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Perhaps email marketing should be part of your 2017 marketing plan. If you need help getting started, contact us and we’ll help coach you. If you’re already using email in your marketing and want to improve, click through to these great reads: Want BETTER Email Marketing In 2017? Focus on…

December 20, 2016
3 min read

December 19, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Cheap Trick ‘Dream Police’ Signs Could be Placed on Rockford Streets Signs designed to honor Cheap Trick that were taken down from state roadways likely will be put up on Rockford streets. Christmas Tour of Homes Provides Big Economic Boost Pella (Iowa) CVB partners with volunteers and homeowners in the community to feature four homes that are each decorated for Christmas. Houses of Worship Tour Set for Dec.…

December 16, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But the phone isn’t ringing off the hook. (We realize it’s 2016 and mobile phones aren’t on a hook and thus, can’t “ring off the hook.” Go with the ole phrase.) Your email inbox isn’t being flooded with business requests. “I thought this social media thing was the golden ticket, silver bullet!” Great reminder from Vincent Spivey of What Social Media Can and Can’t Do For You. Now, let’s improve your marketing… 9 Big Small Business Social Media No-Nos Social media marketers point out some of the biggest…

December 14, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Besides that, email is cool again – Email Marketing is Back in Style. So now let’s improve what you’re doing: Here’s What You Shouldn’t Do With Your Email Marketing This December If you plan on adding something to your email marketing campaign this December, make sure you avoid causing consumer headaches…

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Email Marketing – THE Tool for 2017; other Good Reads

Customer Service – Best Reads Week of December 26

Tourism – Top Articles of 2016

Email Marketing – 32 Tips with 8 Bonus Business Tips

Customer Service – 8 Reads to Help

Tourism Best Practices – DMO Twist to Way Finding Signage and more

Email Marketing – 5 Reads and 39 Tips to Improve