9 Marketing Strategies For a Comeback in 2021
If you’re hanging on and are looking to 2021 to start anew, we’ve identified 9 marketing strategies for you to hit refresh on, commit to, or undertake in 2021 to start strong and launch a comeback.
Marketing and Business Ahas from #IBS2020
Quite a few marketing and business ahas, takeaways, and quotable nuggets from IBS2020. Here’s the Top-12.
Before You Hit Send Email Check-list
We made a mistake in an email. We were so excited about our 500th blog post, that in our haste to share it with you, we failed to check what was to be a link to the blog page on our website. Shortly after we hit ‘send,’ someone replied and said, “Your link doesn’t work!” Doh! Mistakes are going to happen. They happen to the biggest of brands. To help ensure we don’t make any (fewer,) we regrouped and put together our “Before You Hit Send Check-list.” Because we’re of the sharing nature, here it is. The ‘From’ name The ‘From’…
What’s Your Purpose? Inspiration from Leadercast
Sometimes you just need a pep talk. That “win one for the Gipper” speech that gets you fired up. Mine came through Leadercast Women hosted by the RSC@OKC Innovation Station. Through the nine national speakers and the panel discussion featuring local leaders, we were challenged to find our purpose. MANY takeaways and rich nuggets of inspiration. I found these to be the top ten: Are we curious enough to find something bigger than us to make an impact? Find your purpose. ~ Molly Fletcher Are you curious enough to ask tough questions of your previous clients, of previous sponsors, of previous volunteers? It…
Customer Service – Best Reads Week of November 7
Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Why Customer Service Should Be Top of Your Priorities Insurance Business interviews Paul Baxter, head of direct at Markerstudy, to get some tips on how the insurance industry should be using new technologies. Try Your Best to Please Even Difficult Customers What do you do when your customer service, then your service recovery tactics, have deemed pleasing a customer impossible? The above article has steps in dealing with difficult customers. Five Keys For The Customer Journey Let’s give your staff five…
Customer Service – 23 Tips to Improve Your Service
Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. To start improving your customer service, perhaps the first step is…
Customer Service – 23 Ways to Improve Your Customer’s Experience
Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If the lost revenue doesn’t get your attention, remember Customer Service…
Tourism Best Practices – Five DMOs Engage in Destination Improvements; Events
It’s been a rough couple of weeks for destination marketing organizations. Florida and Chattanooga are grabbing headlines instead of the positive, innovative programs implemented by tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs). These initiatives increase visitation in their destinations. We call them Tourism Best Practices. Making Columbia into a ‘Medical Destination’ Task force outlines recommendations to market area services CVB Director Says Talks on Recreation Center Need to Widen Patrick Tuttle plans to outline what he says is needed to round out Joplin’s tourism and visitor attraction efforts Downtown Revitalization Includes History Element…
Customer Service – 7 Tips and 6 Examples
Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. 4 Assumptions Needed to Deliver…