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Social Media – 2017 Predictions, Trends and Helps

January 31, 2017
2 min read

A lot of trends and predictions for where social media will head in 2017. Our last few compilations have had some of those trends. You can find those HERE and HERE. Social Media Examiner collected these 19 Facebook Marketing Predictions for 2017 From the Pros SiteProNews says these are The Hottest Social Media Trends of 2017 If you are in the midst of creating your social strategy for the New Year and are in search of the latest social media insights, look no further. Here are four of the biggest occurrences to take place on social in 2017. Trying to drive website…

January 26, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Scholarship Offered to Attendees of Agri/Eco-tourism Workshop Have to appreciate a DMO that values continuing education so much that they fund the registration fees of partners’ attendance. Good job North Platte! ‘Local Legends’ touted by Alton CVB Travel guide to feature “Local Legends,” who he described ad visionaries, entrepreneurs and artists. The Legends were recognized at annual tourism summit. Crookston CVB with Parks and Rec – Sports…

January 25, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more convincing? Consider these six reasons Why You Should Use Email Marketing to Grow Your Business So now let’s improve what you’re doing: 5 Email Marketing Best Practices For The New Year As we enter the New Year determined to fulfil our resolutions, we thought that now was the…

January 25, 2017
2 min read

We shared with you the five reasons to implement email into your marketing plan. But what do you write about? Our creative staff has drafted a calendar to help theme your emails and promotions: RV Park Year Content Calendar: January – our resolutions for the park (new things in the park) for the next year February – around the love theme… You’re Going to LOVE These 10 Reasons to Reserve Your Space March – around the luck theme… You’re so Lucky to Hear About These 5 New Changes at The Park April – spring, new beginnings… Spring Has Sprung and…

January 24, 2017
2 min read

A lot of trends and predictions for where social media will head in 2017. Our last two compilations have had some of those trends. You can find those HERE and HERE. Social Media Examiner collected these 19 Facebook Marketing Predictions for 2017 From the Pros Ryan Holmes suggests these How Companies Will Use Social Media In 2017 in this Hootsuite blog. Here is a useful Social Media Cheat Sheet for 2017 Sizing guide, best time to post, the infographic has all kinds of helpful nuggets of wisdom. Still trying to set goals for your social media? Alfred Lua suggests these 9 Social…

January 23, 2017
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Start by making these Customer Service…

January 20, 2017
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign William Shatner will help promote Montreal this year for the destination’s ‘Sorry’ campaign. Pictured is a still of one of the ads featuring Shatner via Tourisme Montreal. Proposed U.S. Olympic Museum in Colorado Springs gets $500,000 Boost Colorado Springs CVB is giving $500,000 to the proposed downtown U.S. Olympic Museum. “Antiques Roadshow” Coming to Green Bay Greater Green…

January 18, 2017
2 min read

Speaker. Coach. Trainer. Add now to those titles – Referee. I have been asked to speak to a group. To paraphrase the email asking me to speak, “I believe the emails we’re sending have too much stuff and are too busy. Can you speak to our association, give them some tips on email design and tell them I’m right?” Again, paraphrased. It wasn’t that blunt but reading between the lines, that’s what it said. There are best practices for email design. Here’s a checklist for success. Single-column template: Choose a template that looks great on mobile. Subject line: Use 50…

January 18, 2017
2 min read

As you consider your marketing in 2017, have you considered email marketing? Perhaps you should. Marketers are telling their researchers that email is the best-performing channel, and three in four will be putting more money and resources into it for 2017. (MediaPost) The lesson of 2016 appears to be that email is far better at selling than social. (MediaPost) And research reveals email marketing is more popular among marketers than trendier topics. (BizReport) To improve your email marketing… 7 Tips to Running a Successful Email Marketing Campaign Email marketing is a great way to connect with your customer base, and hopefully,…

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Tourism Best Practices – Week of January 23

Email Marketing – 12 Tips, 4 Fixes and February’s Plan

Email Marketing Plan for RV Parks

Customer Service – 2017 Resolutions and 6 Other Reads

Design the Perfect Email: A Checklist for Success

Email Marketing – 26 Tips