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Social Media – Best Reads Week of March 25

March 27, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 5 P’s of Social Media Marketing [Infographic] If you’re looking for a simple method to ensure that your social media marketing strategy covers all the essential bases, the 5 P’s approach is a solid outline. 10 Communications Pros Recommend Their Favorite Social Media Management Tools Forbes Communications Council members share their preferred tech tools for managing social media accounts and why they’re fans of the service. 6 Tips to Ace the Social Media Game For Your Brand If…

March 27, 2019
3 min read

Is yours a top-3 strategy? What determines your marketing strategy? That “gut feeling”? “If it ain’t broke, don’t fix it”? Jump on all the latest trends without determining if it’s right for your product, service, or audience? CBS Small Business Pulse asked small business owners to rank their three most effective marketing strategies. What if those strategies were matched with research? The result either affirms your strategy or makes you question whether it should continue. 62% say Word-of-Mouth is a top-3 strategy. Smart, as 84% of consumers trust recommendations from friends and family. 34% say Email Marketing is a top-3…

March 20, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 4 Social Media Strategies That Can Help Bring in 23 Percent More Profits A social media strategy educates, engages, and excites your customers and builds brand loyalty. Excited and engaged customers bring in 23 percent more profits. The article above has four areas of social media that all entrepreneurs should know. Which data (#4 above…) 48 Social Media Goals and Metrics to Measure the Success of Your Strategy [Infographic] Are you looking for ways to measure the success of…

March 14, 2019
3 min read

6 Ways To Add Video To Your Marketing Have you seen the volume of video being consumed? More than 500 million hours of videos are watched on YouTube each day! And video is converting viewers to consumers. 90% of customers say videos help them make buying decisions. We have shared video content ideas. 20 ideas here and 22 ideas here. Are you incorporating video into your marketing? Marketers who use video report revenue growth 49% faster than non-video users. Here are six ways to add video to your marketing initiatives: Social Media – of course. Social video generates 1200% more…

March 12, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The hot topic is Facebook with the proclamation that it’s the “beginning of the end” for the social media outlet. Mark Zuckerberg blogging about the company’s newly stated direction and here’s Recode’s take on the comments. NBC reporting Mark Zuckerberg to Shift Facebook Toward a ‘Privacy-focused’ Platform So what’s the future? TikTok. It’s Rewriting the World John Herrman in the NY Times shares what the video app is all about. As far as social media marketing tips… Eight…

March 6, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Here’s What You Need to Know About the Google+ Shut Down What does the Google+ shutdown mean for users like you? How will it affect social media marketers and businesses? But most importantly, what do you need to do to prepare for the shutdown? Let’s take a look. 7 Biggest Challenges of Social Media Management (#SMTLive Recap) 65+ social media managers around the world to talk about what it is like managing a brand’s social media presence —…

February 27, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Before we get to the how-to and tips to improve, 23 Amazing Statistics on Internet and Social Media in 2019 Learn about our similarities and differences, and see how we engage with the ever expanding, ever more dynamic world wide web. 7 Ways to Generate More Social Media Traffic in 2019 Above are seven best tips for getting more social engagement and social traffic in 2019. How to Create Successful Social Media Posts? Discover the ten steps to writing successful…

February 20, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Real Advice from One Social Media Manager to Another [Infographic] During a Twitter chat, the group was asked to share their best advice for juggling multiple social media accounts. Here are a few pointers to keep in mind that will help you stay sane. 12 Things You Can Post on Social Media When You’re Lacking Inspiration Feel like you don’t have anything interesting to say on social media? Try these 12 topics to help you build out your…

February 13, 2019
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: You want to know why your customers follow you? Here’s The Top Reasons Consumers Follow and Engage With Brands On Social Media A new study reveals the real reasons why consumers follow brands on social media, and what motivates them to engage with posts. In addition to posting what customers want (see above,) here’s 4 Hacks For Creating Impactful Content For Social Media There’s a lot of noise out there. The only way to take advantage of the reach…

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