As we share #BTYTips for marketing in our seminars, when we talk social media, invariably the discussion leads to content and how a small business owner – a BUSY small business owner! – can craft content for social media and other marketing outlets.
It’s simple. Repurpose your Blog. You ARE blogging aren’t you!?
Your Blog improves your website’s search rankings because it keeps your website fresh and current. Your Blog helps you target SEO optimized long-tail keywords (i.e. “best tents for cold weather” vs “tents”.) A blog gives you opportunities for internal linking and gives others sites more reasons to link back to your site. And for you, the busy small business owner, content!
We’ve thought of twelve pieces of content that can come from your Blog. Here’s 12 ways to repurpose information from your long-form content (your Blog) to short-form:
• A social media post. “Wait! We know posting a link to the Blog is content!” But did you know that it’s perfectly okay to re-post your Blog? Keeping with the camping example above, last winter you wrote a Blog about the 5 ways to stay warm camping in sub-zero weather. Do you believe those five tips are only useful in that year? Of course not! Re-post the Blog every season.
• Email. (You ARE utilizing email for marketing yes?) Include your Blog nuggets in your e-newsletter. Try sharing two or three of the five and link to the Blog on your website driving traffic to your site where you have links for your products.
• Multiple social media posts. Those five ways to stay warm camping? 5 social media posts. Make infographics out of the tips. Share tip one with a link to the other four. The next week, tip two; tip three, four, five. You just had six weeks worth of posts/tweets. Don’t forget Pinterest! Pin those tips on a board. Using #hashtags, pinners can find your posts and use the link back to your website.
• Twitter Threads. Threads are becoming more and more popular and the way to tweet long-form content. Drop your tips into a Twitter Thread.
• Instagram Carousel. You have the five tips now in infographics. Add a “title graphic” and make a carousel out of them on Instagram. Our friends at Tourism Currents has a perfect example.
• Video. Create a video (we love Lumen5) sharing the tips from your Blog. That video goes on YouTube and it’s a post/tweet. Here’s a video we made sharing content from our Blog: (It’s more video content ideas 😉)
• Video Shorts. Much like the infographic concept, break apart the video into shorts and utilize them on stories and reels.
• Submit your Blog to a local newspaper and/or magazine. Newspapers are always looking for content as are niche magazines. Include a CTA: “for more tips, visit AppleBoutique.com/blog”
• Submit it to another website. The Red Dirt Campers Association will appreciate the content for their social media and email. You’ll reap the benefit of a link back to your site! SEO baby!
• Go Live. The conversation you have with fellow campers can use the initial tips to “prime” the conversation. Through the discussion will come stories of camping glory and an entertaining podcast. (Call Stephen and ask about the campout that never got above 23 degrees for the 40 hours in the park.)
• Podcast. Take the audio from the live session above. Bam! Podcast.
• Whitepaper. A great way to capture email addresses for marketing! Visitors to your site get a pop-up or see an ad on your site. (That’s right – you run your own ads on your site.) They click through to download your whitepaper. To get access, they must provide an email address.
“Work Smarter Not Harder.”
Always be thinking how you can repurpose everything. Start with your Blog.
Be watching how we repurpose this Blog on our social media and YouTube channels.