Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.
Destination marketing isn’t just placing ads. It’s developing the product. Examples of two DMOs leading destination development:
CVB Works to Make Parkersburg Recreation Destination
Guest editorial reminds locals of what the CVB is doing to develop the destination to draw visitors.
City Sign Plan Advances After Council Vote
CVB steps up promotions of destination through construction.
Grand Junction Trying to Gain International Exposure
The VCB invited Japanese tour group to tour the valley in hopes that the destination will make it into the company’s annual tour destination catalog.
Finally, trails, kids series, and hometown explorers programs draw visitors:
Visitors to Florence Should Hit the Trail – The Pecan Trail
Game of Cones Spurs Epic Search for Frozen Treats
Local Tourist Hotspots to Host Funington Kids Series
Hometown Explorers Be a Tourist In Your Own Town Event
Funington Program Great for Kids Over The Summer
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