Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

4 Email Marketing Hacks That Will Help You Stand Out From Your Competition

Four things you must look out for if you want each one of your emails to create an impact and bring in conversions.

Subject lines are always important. Icontact offers The Best Email Marketing Subject Lines

Offering tips for 6 message types and 8 industries, plus additional writing tips.

Steal This Marketing Tactic From McDonald’s and Petco to Dramatically Increase Sales

Don’t worry about keeping up with the Joneses, keep up with McDonald’s and Petco (or go the way of Toys R Us and Blockbuster Video.)

The Secret Lives of the Marketing Emails Almost Everyone Uses

Email is a great medium to educate and nurture, but what else is going on here? To find out, the author gives a look at some of the most common forms of email and what’s going on below the surface.

Email Segmentation: Best Practices for Segmenting Your Email Marketing

In order to attract an interested lead you need to specifically cater to a particular group of subscribers with remarkable content that they have already expressed interest in.

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