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Five Things A Small Business Can Do Today To Clarify Your Brand Message

Five Things A Small Business Can Do Today To Clarify Your Brand Message

Crafting a clear brand message is essential for any small business looking to stand out in a crowded market. When your message is clear, it not only resonates with your audience but also builds trust and loyalty over time. The good news? You don’t need a massive budget or a lengthy process to refine your brand message. Here are five actionable steps you can take today to bring clarity and focus to how your business communicates its value. For more #BTYTips on branding, see A Winning Strategy for Developing Your Company’s Brand and 4 Mistakes Brand Builders Should Avoid.

Five Quick Holiday Marketing Boosts for Small Businesses

Five Quick Holiday Marketing Boosts for Small Businesses

The holiday season is the perfect opportunity for small businesses to shine, but with so much competition, standing out can be a challenge. Fortunately, you don’t need a massive budget or months of planning to make an immediate impact. By focusing on a few key marketing strategies, you can attract customers, boost sales, and strengthen your brand! Here are five quick and effective holiday marketing #BTYTips you can implement today to elevate your business this holiday season. 1. Spruce Up Your Website The holidays are a busy time for online shopping! Ensure your website is mobile-friendly, loads quickly, and highlights… 

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man's hand on computer on desk with text Top Blog Posts of 2023

Top Marketing Reads of 2023

What were the top marketing reads of 2023? We countdown the top-10 read posts on the Back To You Marketing Blog.

20 Sales Stats That Will Help You Sell Smarter

We haven’t talked about sales in this space. Our Blog posts have shared numerous #BTYTips about marketing and marketing strategies. We have failed you the reader because in today’s dynamic business landscape, the synergy between sales and marketing has become more pivotal than ever before. Sales teams are the frontline soldiers, engaging with customers directly, understanding their needs, and offering tailored solutions. You may have read “teams” and laughed knowing that as a small business owner, you are the “team.” We have come across 20 sales stats that, frankly, changed our practices. We bet after reading them, your practices will… 

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From Twitter to X What You need to know

From Twitter to X: What You Need To Know

Twitter is now X. Love it or hate it. And for some of us whose favorite social media platform is Twitter we hate it. Well, hate it a strong word. How ‘bout we say we’re not big fans of the change. Why the change? Many articles have been written on the rebrand of Twitter to X. That’s not the intent of this post. In short, Elon Musk explained that it’s more than just a name change. Instead, it represents his plans to create an “everything app.” “Twitter was acquired by X Corp both to ensure freedom of speech and as… 

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Start A New Streak

Things happen and you get out of your routine. How not exercising one day and chatting with a daughter motivated me and can motivate you!

Ways to Grow Your Small Business

Ways To Grow Your Small Business

  • 4 min read

We’re all looking to grow our business. Here are a few ideas to connect to potential new customers and grow your business.

Top Marketing Reads of 2022

  • 3 min read

What were you and your peers reading in 2022? Here’s the top-10 marketing reads of the past year.