Google Ads (Part 1) – What They Are and How They Work
Google Ads (Part 1) – What They Are and How They Work Have you searched for anything online in the past week? Of course you have. People are searching all of the time and when they start searching for a business or organization like yours, you want to show up to...10 Tips To Set Up A LinkedIn Professional Profile
With more than 575 million users – 40% of which are on the platform daily – LinkedIn can be a valuable tool to help you build your brand, rank your name on Google, demonstrate your knowledge, credibility, and leadership expertise, gain social proof for your skills and talents, and most of all, network, network, network. Here’s 10 tips to set up a LinkedIn professional profile.
9 (More) Ways to Grow Your Email List and Grow Your Business
When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. That’s why I have put together a collection of list growth ideas! Four other times we shared tips to...Perspective and the Success (or Failure) of Your Business
“Can we chat about Facebook?” A local restaurant owner asked me to talk Facebook and marketing in general. Of course I would! I travel all over speaking about social media. Here’s the opportunity to chat about it here at home with a friend. Besides, he...Marketing During the Coronavirus Pandemic – Immediate To-dos and Content Strategies
Does a small business do marketing during the COVID-19 crisis? Brendan Egan summarized the current state of things perfectly, “…these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they...21 MORE Creative Facebook Post Ideas
The most read marketing column on our website the past two years has been 21 Creative Facebook Post Ideas. We challenged ourselves to come up with another 21. We did it!
Marketing and Business Ahas from #IBS2020
Quite a few marketing and business ahas, takeaways, and quotable nuggets from IBS2020. Here’s the Top-12.
Top Marketing Reads of 2019
What were your peers reading in 2019? Last year we reviewed the Top Marketing Reads of 2018. Somewhat surprising, five of the most-read Back To You Blogs in 2018 are in the 2019 Top 10. The top 2 are the same! But we’re getting ahead of ourselves. Counting down the...68 Marketing Trends and Predictions for 2020
What new directions should we take with our marketing? As we leap into a new decade, we’ve compiled 68 marketing trends and predictions for 2020.
Is a mobile app right for my small business or organization?
Is a mobile app right for my small business or organization? I talk to business owners every day and almost invariably they fall into a few categories in regards to a mobile app. The most often heard response is they don’t understand how it would benefit...