Marketing During the Coronavirus Pandemic – Immediate To-dos and Content Strategies
Does a small business do marketing during the COVID-19 crisis? Brendan Egan summarized the current state of things perfectly, “…these are uncharted waters full of speculation, self-appointed gurus and presumptive forecasts, leaving business owners unclear on what they...21 MORE Creative Facebook Post Ideas
The most read marketing column on our website the past two years has been 21 Creative Facebook Post Ideas. We challenged ourselves to come up with another 21. We did it!
Marketing and Business Ahas from #IBS2020
Quite a few marketing and business ahas, takeaways, and quotable nuggets from IBS2020. Here’s the Top-12.
Top Marketing Reads of 2019
What were your peers reading in 2019? Last year we reviewed the Top Marketing Reads of 2018. Somewhat surprising, five of the most-read Back To You Blogs in 2018 are in the 2019 Top 10. The top 2 are the same! But we’re getting ahead of ourselves. Counting down the...68 Marketing Trends and Predictions for 2020
What new directions should we take with our marketing? As we leap into a new decade, we’ve compiled 68 marketing trends and predictions for 2020.
Is a mobile app right for my small business or organization?
Is a mobile app right for my small business or organization? I talk to business owners every day and almost invariably they fall into a few categories in regards to a mobile app. The most often heard response is they don’t understand how it would benefit...Do You Have a Digital Marketing Strategy?
Develop a solid strategy. For your digital marketing, here’s what one might look like.
Email Marketing – Best Reads Week of June 24
Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why even email marketing? Is Email Marketing Still A Valid Business Strategy? Four reasons why email marketing remains the number one options...Customer Service – Best Reads Week of June 24
Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why even the concern for customer service? Here’s The Business Benefits of Quality Customer Service Some businesses...The Most Important Part of Social Media? Engage
We are missing one of – if not THE most important part of social media? Being social.
