Life happens from time to time and the statement is right: The only thing you can really control is how you react to things out of your control.
So where do you start? Tips to do when things get out of control.
We have long believed in the power of email marketing. Its 42:1 ROI is ‘roughly twice that of other digital channels—if not better—and blows away the returns seen with traditional media channels like TV, radio, and direct mail.’ Further, email marketing drives sales. According to a report from the Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message. It’s no wonder then that we have shared ways to increase your database, a checklist for success, a year plan, and how to integrate email campaigns with your social media marketing. We’ve also shared… Read More »Even More Creative Names to Rename Your Email Newsletter
A new friend, Brian, shared how he changed careers. He posted about his new venture on Facebook and got a LOT of likes and a few “that’s great” and “congrats.” But no shares. His new position with the credit processing company Clearent is dependent on referrals. Shares would have been gold for him. Another new friend, Jeanne, is a realtor. She has a strong Texas network but circumstances brought her and her husband to Oklahoma where she doesn’t have a strong network. A share with a “here’s a new person you need to meet” would be invaluable for her to… Read More »Support Local – Share and Retweet Local
We get it! Between running a store, keeping up with inventory. Or managing projects in an office, paying bills, staffing, schedules… creativity for social media marketing may be the last thing to come to mind. So you post Erin in a new shirt. Then Erin in a new shirt. Then Erin in a new shirt… Posts begin to look the same. Engagement drops. Enthusiasm towards keeping up with posting drops. Keep the excitement. Keep the engagement with a variety of posts. We’ve shared Instagram post ideas. Facebook ideas – a couple of times. Video ideas. Coming back at you with… Read More »More Creative and Engaging Instagram Post Ideas
Here’s more – 21 more creative Facebook post ideas to add variety to your posting and social media marketing.
What were your peers reading in 2020? We count down the Top-10 Most-Read Marketing Blog Posts of 2020.
While I’m not ready to declare it the greatest year ever, if we indeed think about it, 2020 was a good year for small business.
What marketing channels should be your focus? It depends. On which customer journey stage is the strategy focused? Are you building your brand, trying to generate leads, acquire customers, or retain those loyal customers? The marketing channels – while possibly similar – may differ between the stages.
If you’re hanging on and are looking to 2021 to start anew, we’ve identified 9 marketing strategies for you to hit refresh on, commit to, or undertake in 2021 to start strong and launch a comeback.