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Email Marketing – Best Reads Week of September 3

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Common Email Marketing Mistakes and How to Avoid Them Many email marketing campaigns fail simply because they take the wrong approach. To improve your chance of success, learn about the following common email marketing and how to avoid them. Why an Email Marketing Calendar is an Important Part of Your Campaign Suite To make sure that all the money and hard work begets you the best email marketing metrics, it is of utmost importance to spare some time… 

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Improving Customer Service Through Life-long Learning

  • 4 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. This is a huge motivator as the brand that shows any… 

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Social Media – Best Reads Week of September 3

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Something fun to start with… what if all social media and messaging platforms were planets? How would they look as a digital solar system? There’s two infographics showing the Social Media Universe in 2018. One is at Social Media Today. Another is at Marketwatch. Now to helpful tips… How to Research Buyer Personas for More Successful Marketing Campaigns Do you market to multiple buyer personas? Wondering how to be sure you’re marketing to each audience segment in the… 

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Customer Service – Best Reads Week of September 3

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: First, why customer service? A Google Study Shows That Good Customer Service Is More Impactful Than Loyalty Programs In Travel So let’s improve your customer service… 3 Customer Service Tips for Small Retailers Follow these steps, and you can build a connection with your customers that your big rivals probably can’t. Good Customer Service Is Everybody’s Business, Do It With Kind Heart To succeed with good customer service, you have to create value for the… 

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Tourism Best Practices – Week of September 3

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Dolphins Announce Football Unites: Cultural Tours In Partnership With Greater Miami, Greater Fort Lauderdale CVBs As part of these educational tours, Miami Dolphins players, alumni and staff will join youth, community leaders and law enforcement to experience the richness and diversity of South Florida. Other initiatives… South African Tourism invites visitors to ‘Discover… 

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Email Marketing – Best Reads Week of August 27

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Still Achieves Results After 40 Years Even though email marketing is highly effective and serves as a core strategy in almost all brand marketing campaigns, there’s still more marketers can do to improve their email communication with consumers. Almost Half of Consumers Still Prefer Offers Via Email Close to 50 percent of consumers surveyed still prefer to receive offers via email, according to a new survey conducted by Adobe, and are comfortable opting into email relationships with brands. The… 

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Social Media – Best Reads Week of August 27

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Consumer Trust In Social Media Is Declining: Here’s How Brands Should Change Their Strategies Trust in social media has taken a hit. Clearly, it’s time for a new approach. Here are some actions companies should be taking to rebuild trust and re-establish their authority. Another trend in social media a churning. How Should Businesses Cope With Social Media Churn? The key to reducing churn rate is concentrating on what matters: your audience. How to Use Social Media to Grow Your… 

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Customer Service – Best Reads Week of August 27

  • 2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: First, just relax and realize people have been complaining for 4,000 years. Want proof? Consider this tablet complaining about the wrong grade of copper delivered. To improve your customer service, know these 5 Statistics About The Future Of Customer Service With an industry shifting this quickly it can be difficult to determine where to start. Here are five critical statistics that help bring the new CX landscape into perspective. 7 Effective Customer Service Skills Your Team… 

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Tourism Best Practices – Week of August 27

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” What a better model of destination development than the Manatee County visitors bureau asking for $500,000 in reserve funds for red-tide cleanup Manatee County (FL) has deployed an emergency management team to help clean up dead fish left behind by the red tide algae bloom that has killed wildlife and hurt business in… 

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