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Social Media Checklist for Twitter

August 23, 2018
2 min read

As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we can get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through a series of posts, we will provide a simple, weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out. And see your business…

August 23, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re saying, “Email!? The spammy stuff no one wants?” Well, Don’t Underestimate the Power of a Good Newsletter to Drive Business Few tools are better for retaining and marketing to existing customers than a newsletter packed with engaging and relevant content. So to start your email marketing, build a list. 15 tips to building a mailing list for email marketing We’ve offered other tips to growing your email list. There’s 12 here. 6 here. And 12 more here.…

August 22, 2018
1 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Five Ways To Amp Up Your Social Media Strategy Five key factors to include in your social media strategy to take our online presence to the next level. Grow Your Practice With Social Media While written for the optometry industry, the four tips can easily be applied to any business or industry. 3 Low-Cost Video Tools for Social Media Marketers Need to do more marketing with video? Looking for video tools that are easy to use? In the…

August 21, 2018
2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: First, why the weekly (we post these weekly) reminder of customer service? Because Google Finds Customer Service Beats Loyalty Programs Travelers are starting to place a higher priority on customer experience over loyalty programs. Google’s data just proves it. Three Ways To Step Up Your Customer Service Take a step back and think about how you can freshen your approach to customer service, specifically by considering the three tips in the article above. 3 Bad Habits…

August 20, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” What a better model of tourism best practices than the State Tourism Director of the Year. Congratulations to Sara Otte Coleman, North Dakota’s State Tourism Director! US Travel recognizing the destination marketing leader at ESTO. Other Tourism Headlines: A Peek Into Uganda’s Tourism Marketing Strategic Plan Elgin Area Convention and Visitors Bureau Plans…

August 16, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re asking if email marketing is an effective marketing channel, Campaign Monitor’s 2018 Email Marketing Industry Report Unveils the Majority of Marketers See the Most ROI from Email and New Research Studies Correlation Between Email Marketing Tactics, Program Effectiveness, and Revenue Growth To optimize your efforts and realize the ROI and revenue growth, Email Marketing Best Practices: Tips To Become A Better Marketer Some of the best email practices for 2018 and a brief on the businesses that practice…

August 15, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Prioritizing Social Media as a Business Strategy Considering which social networks you should prioritize? What types of content should you share? How should you measure success? Five Tips For Making The Most Of Your Social Media Engagement Strategy Social media marketing can only work if you do it right or follow the basic rules of activity as well as engagement. Simple Ways to Enhance Your Brand on Social Media Tips to create great visuals on Twitter, Facebook, Instagram,…

August 14, 2018
2 min read

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: First, a reminder Why Great Customer Service Matters It matters because customer service is generally so poor nowadays that some ponder Is Customer Service Dead? (It’s not.) In fact, we’re reminded Customer Service is Always Number 1 It also Goes a Long Way So improve your customer service. Read how to Create A Differentiated Customer Experience An interview with the CEO of Celebrity Cruises, Lisa Lutoff-Perlo, to better understand how she and her company have been able to build…

August 13, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Sex Still Sells: Lithuania Capital Vilnius The ‘G-spot of Europe’ in Ad Campaign Would your DMO be brave enough to run this campaign? The raunchy tag line alongside an image of a woman lying on bed sheets printed with the map of Europe, grasping a handful of fabric where Vilnius is located, appears on…

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Email Marketing – Best Reads Week of August 20

Customer Service – Best Reads Week of August 20

Email Marketing – Best Reads Week of August 13

Customer Service – Best Reads Week of August 13