Skip to content

Blog

Social Media – Setting Social Media Goals, 28 Stats and 27 Tips

  • 3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But is there a strategy behind it? What goals have you set? The first read this week provides a how-to in creating achievable social media goals. Also 28 social media stats and 3 big changes every marketer should know, 7 ways to integrate social media with email marketing, and 17 ways to run a contest on Facebook. How to Create Achievable Social Media Goals With all of the resources available that allow you to measure your campaigns, you have the ability to see exactly what’s working and how much… 

Read MoreSocial Media – Setting Social Media Goals, 28 Stats and 27 Tips

Email Marketing – Best Reads Week of February 29

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 5 articles / 25 tips to help with your email marketing: 7 Ways to Integrate Social Media and Email Marketing Based on my experience providing e-mail and social media marketing solutions to destinations and businesses, here are 7 ways the two… 

Read MoreEmail Marketing – Best Reads Week of February 29

7 Ways to Integrate Social Media and Email Marketing

  • 4 min read

Social media has seen a meteoric rise in use. Marketing professionals have noticed and have shifted focus to the outlets – and they should – the numbers are staggering. (1) But don’t forget about email. Email marketing is consistently ranked as the best channel in terms of return on investment. For every $1 spent, email marketing generates $38 in ROI. (2) 68% of companies rate the channel as ‘good’ or ‘excellent’. (3) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (4) How would one go about blending these two powerful marketing approaches? How might one take… 

Read More7 Ways to Integrate Social Media and Email Marketing

Tourism Best Practices and Headlines – Week of February 29

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. We also captured some headlines of interest – first and foremost, the continued progress towards collecting transient guest tax from AirBnB. The latest in Memphis… Convention Bureau Seeks Lodging Tax on Airbnb Rentals Memphis tourism chief Kevin Kane (shared) a plan is in the works to make short-term rentals like Airbnb pay hotel-motel taxes. Visit Syracuse Becomes Its Own Entity to Increase Tourism Locally To increase tourism in… 

Read MoreTourism Best Practices and Headlines – Week of February 29

Top Customer Service Reads for the week of February 29

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase… 

Read MoreTop Customer Service Reads for the week of February 29

Email Marketing – Subject Lines, Writing Emails in 15 Minutes and Cursing

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? On what should you be focused? Subject line, welcome emails and cursing. How to Write a Killer Email Subject Line Here are some tips to write killer email subject lines that will get your newsletters and emails the attention they deserve. 7… 

Read MoreEmail Marketing – Subject Lines, Writing Emails in 15 Minutes and Cursing

Social Media – Building a Strategy and Getting Employees Active

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But is there a strategy behind it? First two reads this week provide basic elements or steps to creating a social media strategy. One strategy is getting your employees more active on social media. Daniel Kushner provides 8 tips on doing just that below. 4 Basic Elements Of Successful Social Media Strategies It’s a scary time, with new “grams” and “chats” popping up every month. There are no constants, and change is going to come more rapidly than ever in the coming years. But where does one start? Which platforms… 

Read MoreSocial Media – Building a Strategy and Getting Employees Active

Tourism Best Practices – Week of February 22

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Win Prize Package by Sharing Your Favorite Huntsville-Madison Co Date Spot The Huntsville-Madison County Convention and Visitors Bureau offers prize for social media promotion. (Overwhelming response!) Greater Moundsville CVB Using (App) to Promote Area The “Wild, Wonderful West Virginia” app is assisting area tourism outlets in showcasing their events and landmarks on a large platform. Lincoln Has Branched Out for New Sporting Events Local officials are always looking… 

Read MoreTourism Best Practices – Week of February 22

Top Customer Service Reads for the Week of February 15

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase… 

Read MoreTop Customer Service Reads for the Week of February 15