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Social Media – Best Reads Week of November 12

November 14, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 12 Social Media Mistakes Which are Damaging Your Business [Infographic] Even if you’ve been working in digital marketing for some time, it’s worth going over the listing to ensure you don’t slip-up and cause problems for your business. Social Media Mistakes All Small Business Owners Should Avoid Social media can be a small-business owner’s best friend–or worst enemy. The mistakes in the article above can leave you in serious trouble. Five Common Social Media Marketing Mistakes to Avoid…

November 14, 2018
3 min read

When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. Three other times we shared tips to grow your email list. 12 the first time. 6 the second time. 12 the third time. We’ve gathered 8 more tactics to grow your email list. Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it for them? This will make it more likely that people will say yes.…

November 12, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” UnDiscover Australia Campaign Launched to Attract the Globetrotting Indian Tourists to the Continent New York, Puerto Rico Destination Marketing Organizations Sign Partnership Other campaigns and/or tourism packages include… Miami’s Holiday Welcome Weekend Visit Temecula Valley’s Stress-Free Thanksgiving Getaway Alpharetta’s Women’s Weekend DMOs rebranding include… Pasco County (FL) as sports tourism destination Clinton…

November 1, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: The Inspiring Inbox: Email Best Practices that Encourage Opens and Clicks With every email campaign you research, create, test, and send, you have to focus on basic email marketing best practices in order to ensure your message has a shot at reaching your audience. The link above has a infographic full of tips and best practices. You can also try these 5 Tips to Boost Your Email Click-Through Rate Legacy brand? These five are just for you… Five Tactics to…

November 1, 2018
4 min read

Want to drive traffic, build your brand and email data base, and increase conversions? Consider using landing pages within your website. Just as your website contains information that influences a visitor’s decision to take action, a good landing page will do the same. Landing pages, however, are a different tool than web pages of a site. They are not for general use, and do not look like the other web pages. Landing pages are built to drive traffic for a specific marketing campaign goal. They lead customers to a specific product, service, or offer, and encourages them to take action. Landing pages benefit your business because more conversions typically lead…

October 31, 2018
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Why Social Media Isn’t Working for Your Business, and 6 Things You Can Do About It If you can work on the six things in the article above, you can rest assured of an increase in the effectiveness of your social media efforts. Three Social Media Best Practices For Business Development Best practices businesses should apply to get the most out of their social media marketing strategies. 5 Ways (Not) to Lose Followers on Social Media The above…

October 29, 2018
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Campaigns lead the best practices this week and remind us that tourism is immediate economic impact. Natural disaster to the area and need to recover? Look no further than to tourism. Tourism Marketing Campaign in Cape Town Turns to Surfers for Drought Recovery Manatee County’s (FL) Campaign To Counteract Loss of Visitors During…

October 18, 2018
2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Strategy Plan If you own a business and you need help with your email marketing strategy plan then you’ll appreciate the article above! Seven steps to plan the best email marketing strategy. 5 Ways to Get More Email Sign-Ups How do you persuade customers to sign up for your email list? Use the five strategies in the article above to get more customers on your email list and keep them there longer. How to Send Emails…

October 17, 2018
5 min read

Monitoring Your Social Media Social media marketing is easy. Post a picture of your purse or clothing or sandwich, house for sale, whatever product you sell. Done! With scheduling programs and the ability to schedule posts in Facebook, you can schedule those posts for weeks or months out and walk away. (In a seminar this past spring, a lady shared she was preparing for her maternity leave and scheduling all posts through the end of the year!) Even better, link your social media platforms! Yes! So when you post on one, you post on all. (We’re being sarcastic. Really sarcastic! Don’t…

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Email Marketing – Best Reads Week of October 29

What Is A Landing Page? Benefits and Tips

Email Marketing – Best Reads Week of October 15