Skip to content

Social Media – Best Reads Week of December 3

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 6 Tips to Improve Your Social Media Presence in 2019 Get ready for your popularity to explode next year. Here are six tips for improving your social media presence in 2019. 33 Experts Share Their Most Effective Social Media Tips for Small Businesses A LONG read but full of tips, thoughts, and ideas to improve social media marketing. How To Get More Followers On Social Media The go-to tricks that most bloggers use to boost their counts on… 

Read MoreSocial Media – Best Reads Week of December 3

Tourism Best Practices – Week of December 3

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   New marketing campaigns in the news this week: NYC & Company Announces Refreshed Tourism Campaign More on the $15M NYC Campaign Philly Heads To UK to Promote City Wilmington Uses “Come Back” Campaign to Lure Tourists Back After Hurricane Florence Akron Debuts “New Again Akron” Shopping Trail Miami Showcases Black Art with… 

Read MoreTourism Best Practices – Week of December 3

Email Marketing – Best Reads Week of November 26

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Get Your Emails Ready For The Holidays With These 10 Email Templates Professionally-designed holiday email templates you need to save time and stand out in your customers’ inboxes. 3 Ways To Rock Your Small Business Holiday Marketing, Starting Right Now 3 powerful ways to rock your digital marketing this holiday season, even if you are just getting started. Automated Email Campaigns to Maximize Revenue During the Holiday Shopping Season There are several tried-and-true methods to harness the power of automated… 

Read MoreEmail Marketing – Best Reads Week of November 26

Social Media – Best Reads Week of November 26

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 18 Quick Social Media Marketing Tips for Beginners [Infographic] Some quick tips to get a new social strategy off the ground… An Entrepreneur’s Guide To Social Media Marketing If you’re a budding entrepreneur who’s only just discovered the wonders of social media for your business, the article above has 5 crash course tips for you. To Win at Social Media, You Need the Best Stories Dom Whitehurst, head of digital engagement at Wavemaker, spoke at Social Media Week… 

Read MoreSocial Media – Best Reads Week of November 26

Will 2019 Be Your Year of Innovation?

  • 1 min read

2019 is just a few weeks away. Hopefully you’re already thinking about how to maximize your innovation efforts in the coming year. Having been involved in the world of innovation for several decades, I’ve invested a lot of time thinking about innovation. What is the definition of innovation? What is innovation worth? How do we maximize its impact? How can I help companies create sustainable cultures of innovation? Not long ago, I had inquiries from 3 different businesses who wanted to develop innovation initiatives. As an innovation consultant, this situation sparked the realization that I had never codified my learnings… 

Read MoreWill 2019 Be Your Year of Innovation?

Tourism Best Practices – Week of November 26

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   New marketing campaigns in the news this week: Sri Lanka Tourism Promotion Bureau Unveils New Brand Platform – So Sri Lanka Virginia Beach – More Than Just Sand and Surf Flagler County (FL) With New Marketing Efforts Your DMO could take the wacky route as these tourism campaigns did. In other destination… 

Read MoreTourism Best Practices – Week of November 26

Email Marketing – Best Reads Week of November 19

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Make Your Emails Shine Bright During ‘Gray November’ The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue. Stop Monthly Newsletters: Learn How to Make The Most of Your Email List Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer’s journey, and providing great content. Apply the 80/20 Rule to Optimize Your Email Marketing 80 percent of sales… 

Read MoreEmail Marketing – Best Reads Week of November 19

Tourism Best Practices – Week of November 19

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   Visitor Centers in the news this week. Springfield (MA) opens a new VC. Hannibal (MO) starts construction on their TIC. And Denton (TX) offers Denton-centric gift service out of their welcome center. Many DMOs winning awards for their marketing. Finger Lakes Regional Tourism Council (NY) for Excellence in Overall Tourism Marketing Aberdeen… 

Read MoreTourism Best Practices – Week of November 19

Email Marketing – Best Reads Week of November 12

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: To remind us of the power of email, this tongue-in-cheek headline: Email is Dead, Long Live Email Email is declared dead fairly regularly, yet it’s still the most effective marketing channel for organisations today, says Ross Sibbald. Now for some tips, Better B2B Email—10 Quick Tips At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI. Nine Top Tips To Improve Any Email Marketing Campaign Nine tips to create an email marketing… 

Read MoreEmail Marketing – Best Reads Week of November 12