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Social Media – Best Reads Week of October 15

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How to Ace Social Media Marketing with Limited Resources Businesses big or small, all have social profiles and are working towards making their presence felt on social media. Here are some tips on how to crush social media marketing while optimizing limited resources. Quick Wins for Social Media It can be tempting to think that as a user of a social media network, you automatically understand how it should be used from a marketing perspective. This is the trap that a… 

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Tourism Best Practices – Week of October 15

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” British Columbia DMO Courts Winter Tourists in Beijing British Columbia’s destination marketing organization, Destination BC, has launched a Chinese-language campaign called “New Winter 72 Options” (新冬72变), which highlights a range of winter activities around the province. Tourism Ireland to Use AI For Marketing Emails The new service will ‘learn’ which content works for… 

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Email Marketing – Best Reads Week of October 8

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 8 Ways to Beat Your 2018 Email Goals Right Now Actionable resources that will help you increase your engagement, fine-tune your email copy and design, and exceed your end of year email goals. How To Send Email Marketing Campaigns That Stand Out Learn how in this quick video excerpt from a Getting Started with ActiveCampaign course. ClickZ’s Guide to Email Marketing Triggered Messages According to the Data & Marketing Association, triggered messages account for more than three-quarters of… 

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Social Media – Best Reads Week of October 8

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Google Plus Will Be Shut Down One less social media outlet to worry about. Of course, you probably haven’t worried about Google+ ever. How Google can help your social… How to Use Google Posts to Get More Traffic and Social Engagement [Infographic] With the latest developments, Google My Business now offers a whole range of features for presenting your business and your products, as well as for communicating with people who find you in Google Search and on Google Maps.… 

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Tourism Best Practices – Week of October 8

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Marion County CVB to Hold Month-Long Scavenger Hunt With Painted Rocks The West Virginia destination marketing organization will soon begin a scavenger hunt hiding six large rocks dedicated to famous county landmarks for participants to find. Rockford Teams Up With Tollway to Give East State Street Gateway a Fresh Look All part of the… 

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22 (More) Easy Video Content Ideas

  • 3 min read

22 (More) Easy Video Content Ideas As video becomes more and more a part of content marketing, along with the how tos, a top question we’re asked is what to make a video about? Last year we shared 20 easy video content ideas. We brainstormed some more and came up with 22 more ideas. Product demonstrations – the other uses. Think cotton swabs. Mostly used to clean ears. But to sell more cotton swabs, Q Tips promotes the many different uses of their product so three, four, ten, swabs are used a day instead of one. Similarly, show the many… 

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Email Marketing – Best Reads Week of October 1

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: This Is Why Email Marketing Still Outperforms Social Media Patiently building your email list and perfecting how you use it remains your single best marketing channel. Introduction to Email Marketing: The Basics Marketers Should Know One of the wish-we-had-written-this articles, this guide covers the ins-and-outs, the A to Z of all the essentials. Email Optimization: Case Studies and Actionable Tips [Infographic] 99Firms created an inforgraphic with tips for how to improve your email program, along with examples of what’s worked… 

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Social Media – Best Reads Week of October 1

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 3 Keys to Successful Social Media Marketing While written for credit unions, the three keys will empower any organization to deliver the right message at the right time to the right person. The Science Behind Scheduling Your Social Media Content Don’t wing it. It’s important to get engagement within the first few hours of a post and posting at the optimal times will help you accomplish this. 4 Ways to Increase Marketing Content Visibility on Social Media Does it… 

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Tourism Best Practices – Week of October 1

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   Rockford’s Newest Mural Hopes To Answer #whatliftsyou The Rockford CVB leads Forest City Beautiful initiative, the public and private partnership for public beautification through landscaping design, public sculpture and murals. NYC & Company Hosts Pan-European MICE Road Show New York City’s official destination marketing organisation hosts 2018 annual European MICE Road Show spanning… 

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