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22 (More) Easy Video Content Ideas

  • 3 min read

22 (More) Easy Video Content Ideas As video becomes more and more a part of content marketing, along with the how tos, a top question we’re asked is what to make a video about? Last year we shared 20 easy video content ideas. We brainstormed some more and came up with 22 more ideas. Product demonstrations – the other uses. Think cotton swabs. Mostly used to clean ears. But to sell more cotton swabs, Q Tips promotes the many different uses of their product so three, four, ten, swabs are used a day instead of one. Similarly, show the many… 

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Email Marketing – Best Reads Week of October 1

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: This Is Why Email Marketing Still Outperforms Social Media Patiently building your email list and perfecting how you use it remains your single best marketing channel. Introduction to Email Marketing: The Basics Marketers Should Know One of the wish-we-had-written-this articles, this guide covers the ins-and-outs, the A to Z of all the essentials. Email Optimization: Case Studies and Actionable Tips [Infographic] 99Firms created an inforgraphic with tips for how to improve your email program, along with examples of what’s worked… 

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Social Media – Best Reads Week of October 1

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 3 Keys to Successful Social Media Marketing While written for credit unions, the three keys will empower any organization to deliver the right message at the right time to the right person. The Science Behind Scheduling Your Social Media Content Don’t wing it. It’s important to get engagement within the first few hours of a post and posting at the optimal times will help you accomplish this. 4 Ways to Increase Marketing Content Visibility on Social Media Does it… 

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Tourism Best Practices – Week of October 1

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   Rockford’s Newest Mural Hopes To Answer #whatliftsyou The Rockford CVB leads Forest City Beautiful initiative, the public and private partnership for public beautification through landscaping design, public sculpture and murals. NYC & Company Hosts Pan-European MICE Road Show New York City’s official destination marketing organisation hosts 2018 annual European MICE Road Show spanning… 

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Email Marketing – Best Reads Week of September 24

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: A Collection of Email Best Practices Using dynamic content, getting responsive, and changing the frequency among the tips offered. 4 Email Marketing Tips Worth Embracing Email may drive your organization’s marketing, but when was the last time you thought about how you use it? It might be time for some smart adjustments. Read the above for a few useful tips. 7 Steps to Create High-Converting Email Marketing Landing Pages [Infographic] The team from GetResponse share their tips for combing landing… 

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Social Media – Best Reads Week of September 24

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Social Media Tips For Small Businesses (Video) NBC shares best advice, tips and tricks for small businesses navigating the digital world. 5 Ways to Get More Bang for Your Social Media Buck Looking for surefire ways to improve on Facebook, Twitter, Instagram and more without setting your wallet on fire? The above article has a few tips to up your game on a lighter budget. One of those ways is through stories. Here’s more on stories… Instagram Stories Ads… 

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Tourism Best Practices – Week of September 24

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” How New Orleans Uses Data To Focus Their Marketing On The Most Valuable Customers New Orleans Tourism Marketing Corporation (NOTMC) utilizes location based visitation intelligence for consumer insights and to measure their online media’s effect on offline visitation behavior. Canmore’s Tourism Agency Hopes to Gain Strategic Direction From Community The revived DMO looks… 

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Email Marketing – Best Reads Week of September 17

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Is Not Dead: 7 Ways Email Marketing Benefits Your Business Email is still a crucial sales and marketing channel for businesses. In the article above, Kayleigh Alexandra explains why email is not dead, as well as giving you seven tangible ways email marketing benefits your business. Email Marketing Optimization Hacks (Infographic) Just sending email from time to time is not enough. Your potential customers receive dozens of emails every day. But only open a small part of them,… 

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Social Media Checklist for Instagram

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As we look to keep up with social media daily, unfortunately, some weeks we are lucky if we can get to every outlet and give it the attention they deserve. Facebook comments. Messenger. Tweets we’re tagged in. Replies. Messages. Sharing our own comments. Following new people to expand our networks. Liking. Retweeting. Sharing. How do we keep up with it!? Through a series of posts, we will provide a simple, weekly checklist that will allow you to remember what to do each week on or with each network. Create the to-dos each week. Knock them out. And see your business… 

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