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Social Media – Best Reads Week of October 29

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Why Social Media Isn’t Working for Your Business, and 6 Things You Can Do About It If you can work on the six things in the article above, you can rest assured of an increase in the effectiveness of your social media efforts. Three Social Media Best Practices For Business Development Best practices businesses should apply to get the most out of their social media marketing strategies. 5 Ways (Not) to Lose Followers on Social Media The above… 

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Tourism Best Practices – Week of October 29

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Campaigns lead the best practices this week and remind us that tourism is immediate economic impact. Natural disaster to the area and need to recover? Look no further than to tourism. Tourism Marketing Campaign in Cape Town Turns to Surfers for Drought Recovery Manatee County’s (FL) Campaign To Counteract Loss of Visitors During… 

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Email Marketing – Best Reads Week of October 15

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Strategy Plan If you own a business and you need help with your email marketing strategy plan then you’ll appreciate the article above! Seven steps to plan the best email marketing strategy. 5 Ways to Get More Email Sign-Ups How do you persuade customers to sign up for your email list? Use the five strategies in the article above to get more customers on your email list and keep them there longer. How to Send Emails… 

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Monitoring Your Social Media

  • 5 min read

Monitoring Your Social Media Social media marketing is easy. Post a picture of your purse or clothing or sandwich, house for sale, whatever product you sell. Done! With scheduling programs and the ability to schedule posts in Facebook, you can schedule those posts for weeks or months out and walk away. (In a seminar this past spring, a lady shared she was preparing for her maternity leave and scheduling all posts through the end of the year!) Even better, link your social media platforms! Yes! So when you post on one, you post on all. (We’re being sarcastic. Really sarcastic! Don’t… 

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Social Media – Best Reads Week of October 15

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: How to Ace Social Media Marketing with Limited Resources Businesses big or small, all have social profiles and are working towards making their presence felt on social media. Here are some tips on how to crush social media marketing while optimizing limited resources. Quick Wins for Social Media It can be tempting to think that as a user of a social media network, you automatically understand how it should be used from a marketing perspective. This is the trap that a… 

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Tourism Best Practices – Week of October 15

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” British Columbia DMO Courts Winter Tourists in Beijing British Columbia’s destination marketing organization, Destination BC, has launched a Chinese-language campaign called “New Winter 72 Options” (新冬72变), which highlights a range of winter activities around the province. Tourism Ireland to Use AI For Marketing Emails The new service will ‘learn’ which content works for… 

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Email Marketing – Best Reads Week of October 8

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 8 Ways to Beat Your 2018 Email Goals Right Now Actionable resources that will help you increase your engagement, fine-tune your email copy and design, and exceed your end of year email goals. How To Send Email Marketing Campaigns That Stand Out Learn how in this quick video excerpt from a Getting Started with ActiveCampaign course. ClickZ’s Guide to Email Marketing Triggered Messages According to the Data & Marketing Association, triggered messages account for more than three-quarters of… 

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Social Media – Best Reads Week of October 8

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Google Plus Will Be Shut Down One less social media outlet to worry about. Of course, you probably haven’t worried about Google+ ever. How Google can help your social… How to Use Google Posts to Get More Traffic and Social Engagement [Infographic] With the latest developments, Google My Business now offers a whole range of features for presenting your business and your products, as well as for communicating with people who find you in Google Search and on Google Maps.… 

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Tourism Best Practices – Week of October 8

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.” Marion County CVB to Hold Month-Long Scavenger Hunt With Painted Rocks The West Virginia destination marketing organization will soon begin a scavenger hunt hiding six large rocks dedicated to famous county landmarks for participants to find. Rockford Teams Up With Tollway to Give East State Street Gateway a Fresh Look All part of the… 

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