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Tourism Best Practices

December 30, 2015
1 min read

Some tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Minden, LA, tourism is booming and it started with destination development A film tour, a self-guided tour featuring signage that points out homes and locations used in the production of major motion pictures filmed in the area, leads the new tourism product offered to visitors to Minden, LA. Casper, WY, CVB uses research to launch a niche campaign The effective use of research can help a destination realize…

December 29, 2015
2 min read

We are always looking to improve our social media marketing. Here’s three great reads and a dozen tips to do just that. The first spawned from a discussion I had with a client. The discussion was whether or not to boost posts on Facebook… Good Advertisers Do Not Boost Posts I think boosting posts (on Facebook) is stupid. Here’s why: it’s a cheap way to get people to advertise without going into the ads manager and having them do all the “complicated” targeting. It’s basically taking advantage of those people who don’t fully know what they are doing. 6 Questions…

December 28, 2015
2 min read

Time to read between all the parties, gifts, time with family, and football? (Maybe an escape from the in-laws…) Here’s three reads on digital marketing with 13 great tips: Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil? Is your marketing in tune with the Force and focused on enriching the connections between your business and your customers? Or are you engaging in Darth Vader marketing that’s more machine than man? It’s vital to keep the soul of your business alive by not relying too much on technology to drive your marketing initiatives. Here are five…

October 7, 2015
3 min read

I lost my biggest client! For some reason, I had the mindset that this one was going to be with me / the company for a very long time. So when he emailed notifying me of his 30-day notice, it hurt. No, really, it hurt BAD! I was in a funk for a couple of days! We have all been there – a large depositor changes banks, a large conference goes to another city, a large company uses another supplier. It stings! But, as I realized late that second day, we have two choices, wallow in our sorrow, or buck…

October 7, 2015
2 min read

Mary Arlington (MMCC, Inc.) is a colleague in the destination marketing industry. She consults on business management and operations primarily in the Recreational Vehicle industry but skills allow her to transcend industries. We have partnered on a few projects and have sat on boards together. She recently vented, er, uh, posted in her blog about her dismay in websites she was reviewing. Her comments were so simple and insightful I begged her to allow me to share them. I am delighted to share a guest post this week from my dear friend Mary Arlington: My, my, my. I’m in shock!…

May 20, 2015
3 min read

Another VERY informative Conference on Tourism put on by the Oklahoma Travel Industry Association. I heard many co-conference attendees exclaim, “Information Overload!” Great appreciation to Debra Bailey and the Board for putting together such a great day of education. So what were the key takeaways? Mobile, Content and Customer Service. Let’s break them down… Mobile – The data shared by Santiago Jaramillo should not be surprising: There are more smart phones purchased each year than babies born. 60% of all web traffic comes from mobile devices. 2 of 3 consumers are less likely to engage further with a brand if they have a poor experience with…

March 19, 2015
2 min read

Three Oklahoma City social media professionals lent their voices to a panel discussing the state of social media and where it’s going. Allie Carrick is a strategist with Smirk New Media. Gina Yannarell, with Koch Communications, manages business development and traffic. Greg Newby does digital marketing, web and app development. The dialogue, hosted by AMA OKC chapter, yielded a handful of takeaways to gain insight into strategies and tactics to consider moving forward. Facebook – With Facebook reported suppresses promotional sounding posts, the panel was asked if Facebook is truly pay to play now. We were reminded that “we’ve had a free ride” on Facebook and surely most…

January 21, 2015
4 min read

Like Memorial Day marks the unofficial start of Summer, last night’s State of the Union Address by our President marks the unofficial start of Legislative sessions, not just in Washington D.C., but in capitals in every state. How are you engaging in the process? You cannot leave it to your state association to advocate for you. You have a responsibility as a business owner, industry leader, voter, to engage with your Legislator. I dusted off a piece How to Play a Key Role In Our Representative Form of Government. I did not pen it. I would freely give credit to…

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Tourism Best Practices

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