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Email Marketing – Best Reads Week of November 26

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Get Your Emails Ready For The Holidays With These 10 Email Templates Professionally-designed holiday email templates you need to save time and stand out in your customers’ inboxes. 3 Ways To Rock Your Small Business Holiday Marketing, Starting Right Now 3 powerful ways to rock your digital marketing this holiday season, even if you are just getting started. Automated Email Campaigns to Maximize Revenue During the Holiday Shopping Season There are several tried-and-true methods to harness the power of automated… 

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Social Media – Best Reads Week of November 26

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 18 Quick Social Media Marketing Tips for Beginners [Infographic] Some quick tips to get a new social strategy off the ground… An Entrepreneur’s Guide To Social Media Marketing If you’re a budding entrepreneur who’s only just discovered the wonders of social media for your business, the article above has 5 crash course tips for you. To Win at Social Media, You Need the Best Stories Dom Whitehurst, head of digital engagement at Wavemaker, spoke at Social Media Week… 

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Will 2019 Be Your Year of Innovation?

  • 1 min read

2019 is just a few weeks away. Hopefully you’re already thinking about how to maximize your innovation efforts in the coming year. Having been involved in the world of innovation for several decades, I’ve invested a lot of time thinking about innovation. What is the definition of innovation? What is innovation worth? How do we maximize its impact? How can I help companies create sustainable cultures of innovation? Not long ago, I had inquiries from 3 different businesses who wanted to develop innovation initiatives. As an innovation consultant, this situation sparked the realization that I had never codified my learnings… 

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Email Marketing – Best Reads Week of November 19

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Make Your Emails Shine Bright During ‘Gray November’ The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue. Stop Monthly Newsletters: Learn How to Make The Most of Your Email List Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer’s journey, and providing great content. Apply the 80/20 Rule to Optimize Your Email Marketing 80 percent of sales… 

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Email Marketing – Best Reads Week of November 12

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: To remind us of the power of email, this tongue-in-cheek headline: Email is Dead, Long Live Email Email is declared dead fairly regularly, yet it’s still the most effective marketing channel for organisations today, says Ross Sibbald. Now for some tips, Better B2B Email—10 Quick Tips At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI. Nine Top Tips To Improve Any Email Marketing Campaign Nine tips to create an email marketing… 

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Social Media – Best Reads Week of November 12

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 12 Social Media Mistakes Which are Damaging Your Business [Infographic] Even if you’ve been working in digital marketing for some time, it’s worth going over the listing to ensure you don’t slip-up and cause problems for your business. Social Media Mistakes All Small Business Owners Should Avoid Social media can be a small-business owner’s best friend–or worst enemy. The mistakes in the article above can leave you in serious trouble. Five Common Social Media Marketing Mistakes to Avoid… 

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8 (More) Ways to Grow Your Email List and Grow Your Business

  • 3 min read

When it comes to email marketing, you know how valuable your email list can be. But coming up with new ways to get people to sign up for your emails isn’t always easy. Three other times we shared tips to grow your email list. 12 the first time. 6 the second time. 12 the third time. We’ve gathered 8 more tactics to grow your email list. Whatever methods you use, be sure to start with a reason “why” someone should join your email list. What’s in it for them? This will make it more likely that people will say yes.… 

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Email Marketing – Best Reads Week of October 29

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: The Inspiring Inbox: Email Best Practices that Encourage Opens and Clicks With every email campaign you research, create, test, and send, you have to focus on basic email marketing best practices in order to ensure your message has a shot at reaching your audience. The link above has a infographic full of tips and best practices. You can also try these 5 Tips to Boost Your Email Click-Through Rate Legacy brand? These five are just for you… Five Tactics to… 

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What Is A Landing Page? Benefits and Tips

  • 4 min read

Want to drive traffic, build your brand and email data base, and increase conversions? Consider using landing pages within your website. Just as your website contains information that influences a visitor’s decision to take action, a good landing page will do the same. Landing pages, however, are a different tool than web pages of a site. They are not for general use, and do not look like the other web pages. Landing pages are built to drive traffic for a specific marketing campaign goal. They lead customers to a specific product, service, or offer, and encourages them to take action. Landing pages benefit your business because more conversions typically lead… 

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