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Email Marketing – Best Reads Week of September 17

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Is Not Dead: 7 Ways Email Marketing Benefits Your Business Email is still a crucial sales and marketing channel for businesses. In the article above, Kayleigh Alexandra explains why email is not dead, as well as giving you seven tangible ways email marketing benefits your business. Email Marketing Optimization Hacks (Infographic) Just sending email from time to time is not enough. Your potential customers receive dozens of emails every day. But only open a small part of them,… 

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Social Media – Best Reads Week of September 17

  • 3 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Are You Prioritizing The Best Social Media Platform For Your Business? The article above has how to best determine which social platforms are a good fit for your company and which should be kept off the radar. 10 Tips to Effectively Use Social Media 10 tips to help you use social media intelligently to project the right message. A Study Shows the Best Times of Day to Post to Social Media These guidelines can and should replace “spray and… 

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Email Marketing – Best Reads Week of September 10

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Is Alive And Well, Although Evolving Evidence shows that marketers are seeing it as the clear winner of all marketing channels when it comes to the best return on investment. For most, it is still the top of their marketing spend. Included in the article, 10 pieces of advice shared in a four-hour session focusing on getting “email from zero to hero”. Make Email an Important Part of Your Marketing Strategy Done well, email can be an… 

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Improving Customer Service Through Life-long Learning

  • 4 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. This is a huge motivator as the brand that shows any… 

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Social Media – Best Reads Week of September 3

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Something fun to start with… what if all social media and messaging platforms were planets? How would they look as a digital solar system? There’s two infographics showing the Social Media Universe in 2018. One is at Social Media Today. Another is at Marketwatch. Now to helpful tips… How to Research Buyer Personas for More Successful Marketing Campaigns Do you market to multiple buyer personas? Wondering how to be sure you’re marketing to each audience segment in the… 

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Email Marketing – Best Reads Week of August 27

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Still Achieves Results After 40 Years Even though email marketing is highly effective and serves as a core strategy in almost all brand marketing campaigns, there’s still more marketers can do to improve their email communication with consumers. Almost Half of Consumers Still Prefer Offers Via Email Close to 50 percent of consumers surveyed still prefer to receive offers via email, according to a new survey conducted by Adobe, and are comfortable opting into email relationships with brands. The… 

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Social Media – Best Reads Week of August 27

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Consumer Trust In Social Media Is Declining: Here’s How Brands Should Change Their Strategies Trust in social media has taken a hit. Clearly, it’s time for a new approach. Here are some actions companies should be taking to rebuild trust and re-establish their authority. Another trend in social media a churning. How Should Businesses Cope With Social Media Churn? The key to reducing churn rate is concentrating on what matters: your audience. How to Use Social Media to Grow Your… 

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Email Marketing – Best Reads Week of August 20

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, if you’re saying, “Email!? The spammy stuff no one wants?” Well, Don’t Underestimate the Power of a Good Newsletter to Drive Business Few tools are better for retaining and marketing to existing customers than a newsletter packed with engaging and relevant content. So to start your email marketing, build a list. 15 tips to building a mailing list for email marketing We’ve offered other tips to growing your email list. There’s 12 here. 6 here. And 12 more here.… 

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Social Media – Best Reads Week of August 20

  • 1 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Five Ways To Amp Up Your Social Media Strategy Five key factors to include in your social media strategy to take our online presence to the next level. Grow Your Practice With Social Media While written for the optometry industry, the four tips can easily be applied to any business or industry. 3 Low-Cost Video Tools for Social Media Marketers Need to do more marketing with video? Looking for video tools that are easy to use? In the… 

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