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Social Media – Best Reads Week of May 7

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Eight Ways To Fire Up Your Social Media Presence What to look out for and what to avoid doing if you want to capture and maintain your audience. Some of the advice even hints at how to further build your audience. 6 Tips on How to Engage Your Customers Through Social Media Strategy It can be easy for you to let days, or even weeks, fly by without publishing a new Facebook post or tweet. Don’t. 3 Buzz-Worthy… 

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Email Marketing – Best Reads Week of April 30

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why do we prepare these compilations each week? A recent study showed Email Reigns For SMBs, But They Have Much To Learn, Study Finds So here’s six good reads with 29 tips to improve your email marketing… Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking The numbers clearly suggest the need for a mobile email strategy to stay two steps ahead of the marketing game. The time is ripe for mobiles to transform the… 

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Social Media – Best Reads Week of April 30

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy) Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. 3 Ways to Up Your Social Media Game While written for the agriculture industry, these three tips can take you or your business’ influence on social media to the next level regardless of industry. The Evolving… 

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Email Marketing – Best Reads Week of April 23

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 11 Quick Email Marketing Tips that Will Increase Your Response Rates While written for attorneys, this article provides great tips for building an email marketing list in any industry. 5 Tips for Refining Your Brand’s Email Marketing Strategy The campaigns outlined in the article are still one of the most effective ways to reach consumers. Why Email Marketing Requires Such A Supple Wrist In a summary of a presentation by Shelagh Stoneham, senior vice president-marketing at Chico’s FAS Inc.,… 

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Social Media – Best Reads Week of April 23

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: If you recall, Facebook changed their algorithm three months ago affecting brands’ posts in followers’ feeds. How’s it going so far? 3 Notes on Facebook’s News Feed Changes Thus Far We offered 10 directions to take in lieu of Facebook’s changes. Here’s three other ways to maximize your social media output and 10 Types of Posts to Help You Stand Out Online As summer and “vacation season” nears, here’s How to Use Social Media to Bring Customers Closer to Your Brand When… 

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Before You Hit Send Email Check-list

  • 5 min read

We made a mistake in an email. We were so excited about our 500th blog post, that in our haste to share it with you, we failed to check what was to be a link to the blog page on our website. Shortly after we hit ‘send,’ someone replied and said, “Your link doesn’t work!” Doh! Mistakes are going to happen. They happen to the biggest of brands. To help ensure we don’t make any (fewer,) we regrouped and put together our “Before You Hit Send Check-list.” Because we’re of the sharing nature, here it is. The ‘From’ name The ‘From’… 

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Email Marketing – Best Reads Week of April 16

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How To Deliver Email Marketing Strategies That Work If you have small business email marketing is the best and the easiest way to get more clients, so while writing email messages here are some strategies that you should follow. 15 Essential Elements of Every Marketing Email In the haste of a tight turnaround or deadline, it’s easy to make email composing mistakes, to miss crucial elements or even errors and typos. The article above has a checklist of… 

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Social Media – Best Reads Week of April 16

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 14 Social Media Advertising Lessons Inspired By Vero’s Success 14 colleagues weigh in on what brands should learn from Vero’s success when it comes to their own social media advertising efforts. How Your Social Media Can Stand Out From the Crowd (VIDEO) By following these tips you will be able to build a solid social media following that stands out from the crowd. This Is How to Blow Up Your Business on Social Media The two secrets you need to know… 

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Email Marketing – Best Reads Week of April 9

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: First, Why You Shouldn’t Overlook the Power of Email? This article explains why marketers should not overlook the power of the email channel, and why it should be considered holistically among brands’ entire marketing and media mix says. Before you start email campaigns, set goals. To help set them, 2018 Email Marketing Goals [Infographic] From an email benchmark report, a range of key findings which can help you optimize email performance in line with broader usage trends. Don’t call… 

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