Small Business - Back To You Marketing

Customer Service – Top Reads Week of October 2

October 3, 2017
2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: Customer Service Lessons Learned In The Wake Of Hurricane Harvey A natural disaster brings an opportunity to demonstrate a commitment to customer service while learning several invaluable lessons in the process. 10 Lessons From Dogs About Customer Service Want to kick your customer service up a notch? Gather some inspiration from your canine companion. The Customer Service Secrets That Keep The Inn At Little Washington Thriving After Four Decades Some of the insights gathered into what it takes to…

September 29, 2017
3 min read

There is ample opportunity to boost your website’s search engine rankings through a blog. It is one of the DIY SEO tips we recently shared. At minimum, a 250-word blog post should be added each week for maximum optimization (although the optimal length of SEO copywriting is still being debated.) But on top of social media posts, email, sales calls, and the general running of a small business, most are lucky if a blog post is written monthly. Quarterly? Once a year? Admit it, the hardest part about writing material for your blog is, well, the material! “What do I…

September 29, 2017
3 min read

Each week, we read a number of articles from online sources. Below, the top reads from the following week: 7 Ways Marketers Can Increase Email Marketing Success There’s no magical solution to increase your email-open rate—but there are smart steps you can take. Above are seven. Your Email Marketing Could Be So Much Better: 4 Hacks Follow industry best practices and use the latest technology to make sure email delivers on its promise. 5 Email Marketing Tips to Make Sure Your Campaigns Work An effective email program allows you to forge a profitable connection with your customers while learning valuable…

September 27, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Whoa! Wait. You haven’t started? Need to know where to start? Social Media Marketing for Small Business Owners: How to Start From Ground Zero and Do the Minimum This post gives you a clear idea of how to start with social media marketing before you can afford creative campaigns and resources to throw in this area. As you begin, consider what brands have done wrong and what they’ve done right. Hard-Learned Lessons Of Social Media…

September 26, 2017
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. To start improving your customer service, perhaps the first step is…

September 21, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To find success with email marketing, start with The 10 Commandments of Email Marketing Before hitting send, check out this list of email marketing do’s and don’ts to help make sure you don’t end up in the spam box. Commandments too formal? Then read What You Need To Know About Email Marketing as a Beginner…

September 20, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Next step is developing a social media strategy. How to Create a Successful Social Media Marketing Strategy for Your Business The article above offers you the steps you need to create a solid social media marketing strategy in actionable items. What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content By the end of the post, you’ll know exactly what to share on each of your social media profiles.…

September 19, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If you’re looking to improve your customer service, start with the Warning…

September 14, 2017
3 min read

The number one app on a smart phone? Email. 91% of people check their email daily. 90% of emails get delivered. As a result, for every $1 invested in email marketing, there’s a $44 average ROI. But consumers must open the email in order to realize that high ROI! What determines the reader to open your email? The subject line. Most people invest a lot of time on the content, graphics, and layout of the email. Very little time or thought is put into the subject line. I share in marketing seminars one community sends their email each week with…

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