Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)
To find success with email marketing, start with The 10 Commandments of Email Marketing
Before hitting send, check out this list of email marketing do’s and don’ts to help make sure you don’t end up in the spam box.
Commandments too formal? Then read What You Need To Know About Email Marketing as a Beginner
The article above talks about some of the things you need in order to create a your own email campaign.
Include these 7 Essential Email Marketing Tactics
An infographic by MageMail that outlines seven essential tactics for email marketing success.
As you become proficient in email marketing, eventually you can Find Your Email Marketing Voice
How do you craft genuine emails that will keep your persona engaged and avoid becoming part of the noise in most people’s inboxes?
And a growing email list is a healthy email list. 9 Inspiring Sign Up Form Ideas to Grow Your Email List
Get going ’cause the holiday season is near! How to Use Email to Win this Holiday Season
Be sure to stay clear of The Most Annoying Thing About Email Marketing
Bad data creates a poor experience. When that data is wrong, consumers can find the missives downright irritating.
Finally, if you’ve had an email marketing campaign for some time and not seeing results, here’s Why Your Email Marketing Isn’t Delivering Your Desired ROI
There are some very specific reasons why their email marketing isn’t delivering the desired ROI — and why yours may not be, either.