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Social Media – Best Reads Week of May 7

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Eight Ways To Fire Up Your Social Media Presence What to look out for and what to avoid doing if you want to capture and maintain your audience. Some of the advice even hints at how to further build your audience. 6 Tips on How to Engage Your Customers Through Social Media Strategy It can be easy for you to let days, or even weeks, fly by without publishing a new Facebook post or tweet. Don’t. 3 Buzz-Worthy… 

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Tourism Best Practices – Week of May 7

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Many DMOs are recognizing National Travel and Tourism Week this week… Emporia, KS, hosts a Wild Card Tour Kenosha, WI, hosts Tourism Week Free Days Effingham, IL, goes off the U.S. Travel theme and hosts a “Then And Now” Photo Contest Dayton, OH, to recognize tourism “ambassadors” Laredo, TX, will host destination training Victoria, TX, will host a Crossroads Crosswords Challenge Preble County, OH, posts banners to remind… 

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Join the Travel and Tourism Movement

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Many of us are likely familiar with the frequently touted (and research-proven) positive effects of travel on our work performance, relationships and personal well-being. But, with all the national conversation about creating and keeping good American jobs, how much thought do we give to travel’s economic power in our lives? It certainly deserves our attention. Travel is a top-10 employer in 49 states and the District of Columbia. The industry played a major role in America’s economic recovery post-recession—and now, travel is our country’s number one service export, accounting for 11.2 percent of all U.S. exports in 2016. The U.S.… 

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Social Media – Best Reads Week of April 30

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 10 Social Media Usage Statistics You Should Know (and What They Mean for Your Marketing Strategy) Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. 3 Ways to Up Your Social Media Game While written for the agriculture industry, these three tips can take you or your business’ influence on social media to the next level regardless of industry. The Evolving… 

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Tourism Best Practices – Week of April 30

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. DMOs are preparing events for National Travel and Tourism Week, May 6-12… Dodge City, KS will celebrate Train Day in conjunction with NTTW Emporia, KS will host a Wild Card Tour Pearland, TX throws a Block Party Norman, OK hosts a Tourism Luncheon While not related by NTTW, this promotion by the Fort Lauderdale (FL) CVBs is worth copying noting…2-for-1 Summer Deals at 45 locations. Other events to… 

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Social Media – Best Reads Week of April 23

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: If you recall, Facebook changed their algorithm three months ago affecting brands’ posts in followers’ feeds. How’s it going so far? 3 Notes on Facebook’s News Feed Changes Thus Far We offered 10 directions to take in lieu of Facebook’s changes. Here’s three other ways to maximize your social media output and 10 Types of Posts to Help You Stand Out Online As summer and “vacation season” nears, here’s How to Use Social Media to Bring Customers Closer to Your Brand When… 

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Tourism Best Practices – Week of April 23

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.   Visitor Centers much of the talk this week… Hannibal (MO) with a riverboat theme design. Springfield (IL) to utilize old law office for visitor center. Putnam (WV) to go mobile with their visitor center. In marketing strategy… Detroit Launches New Restaurant-Focused YouTube Show Palm Springs looks to wellness initiatives to draw visitors. They are the first domestic destination to join Wellness Tourism Association Wayfinding project approved in Roanoke… 

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Social Media – Best Reads Week of April 16

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 14 Social Media Advertising Lessons Inspired By Vero’s Success 14 colleagues weigh in on what brands should learn from Vero’s success when it comes to their own social media advertising efforts. How Your Social Media Can Stand Out From the Crowd (VIDEO) By following these tips you will be able to build a solid social media following that stands out from the crowd. This Is How to Blow Up Your Business on Social Media The two secrets you need to know… 

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Tourism Best Practices – Week of April 16

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Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. CVBs look to enhance their communities in unique ways… McPherson (KS) through Barn Quilts The CVB hosted an event to paint barn quilts so more would be in the community. The Springfield (IL) CVB partners with the state to re-open Historic Lincoln Offices. The Bloomington-Normal (IL) CVB shares the cost of a sports marketing study.   Kalispell (MT) hosts an event to boost international tourism Shreveport-Bossier (LA) hosts… 

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