Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: An Introductory Guide to Email Marketing for Beginners Read the article above to learn the basics of how email marketing works and what you should definitely implement – and avoid – for your future campaigns. Get Your Email Marketing Program Back on Track By Reviewing The Basics Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. Email Verification and List Hygiene: Why… 

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: New research is (surprise, surprise,) showing the value of customer service. In-person Customer Service Ranks High with Consumers 65 percent of consumers view quality of service in the store as a key element in deciding where to shop. So let’s improve customer service… Building An Effective Customer Service Culture In An Organization Management must imbibe a customer centric culture which recognizes the significance of the customer in all operations. How Tiny Businesses Can Offer Stellar… 

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: New research is (surprise, surprise,) showing the value of customer service. International Council of Shopping Centers reports Customers Are Willing to Pay More for Good Customer Service Specifically Millennials, “Thrive on Customer-centric Business” For best customer service, look to be proactive. Plan Well & Execute: Proactive Customer Service Can Pay Off You can also look to Apply the KonMari Method to Customer Service Applying KonMari’s six rules to customer service will result in a leaner, more organized approach–not… 

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: 3 New Social Media Marketing Challenges to Overcome in 2019 Three challenges that are likely to affect most marketers, along with the tips to overcome them in 2019. A fourth challenge might be keeping up with all the social media outlets. There’s more than Facebook, Twitter and Instagram. 21 in fact or at least the 21 Top Social Media Sites to Consider for Your Brand Some will be familiar to you, others might sound foreign to you. It… 

Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Do you need to read tips on improving customer service? These are the warning signs for poor customer service. The warning signs for poor customer service that you should look out for, and how to bolster your service in the future. To Improve Customer Service, Stop Forcing Customers To Repeat Themselves Nobody enjoys repeating themselves (except that cousin of yours who won’t stop talking about his latest promotion). Yet customer support platforms have been slow… 

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Which Social Media Platform Your Business Should Choose The Infographic in the article shares essential stats and insights on each of the major social platforms. How to Build a Smart Yet Simple Social Media Marketing Plan [Template] Establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve. With the algorithms pushing down reach, your social media marketing plan should… 

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Stop Boosting Facebook Posts – Do This Instead By simply boosting posts, you’re not leveraging the full power of Facebook’s advertising system. A Guide for SEO for Your YouTube Videos [Infographic] To help you maximize your YouTube search performance, the infographic in the article above. 5 of the Best Social Media Management Tools to Help Streamline Your Efforts A list of social media management and marketing tools, each of which can be a huge help in your process… 

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices, named one of the “Top 15 Tourism Marketing Blogs And Websites To Follow in 2018.”   Murals Improving Rockford Cityscape One Wall At A Time The CVB takes the lead on destination development through the Forest City Beautiful Program. Hotel, Customer Service Employees Get Hospitality Tour of Longview The Longview CVB develops the destination by developing the hospitality employees. Waco: City Launches Tourist Program, Creates New Theme Song Waco…