Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy?

A Beginning of Year Audit Checklist for Your Email Marketing Program

To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. 

5 Must-Haves to Revamp Your 2016 Email Strategy

Cadence, content, design, relevance, and healthy email lists are five ways to increase value of email marketing messages. We spell out how each facet can improve the impact of email messages this year—and beyond.

Why You Don’t Need Advanced Strategies to Find Success in 2016

You may be on the lookout for the next big thing, hoping to find a silver bullet or advanced strategy to use in 2016. The truth is you probably don’t need any of those things.

Stuck in an Email Marketing Rut? Use These 5 Ideas to Revive Your Strategy

You want to break free from your routine and try something new.  But you’re short on time, you already have a system, and — if you’re being really honest — you’re a little bit afraid. Not sure where to start? Here are a few ideas to consider.

Email Marketers Need To Walk Before They Can Run

Survey shows that a third of marketers want email integrated with other channels, but many marketers still aren’t even collecting email addresses through websites, apps or in-store encounters.

For more email marketing tips, tools and best practices, follow Back To You Marketing on LinkedIn, Facebook or Twitter.