Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:

First, if you’re saying, “Email!? The spammy stuff no one wants?” Well, Don’t Underestimate the Power of a Good Newsletter to Drive Business

Few tools are better for retaining and marketing to existing customers than a newsletter packed with engaging and relevant content.

So to start your email marketing, build a list. 15 tips to building a mailing list for email marketing

We’ve offered other tips to growing your email list. There’s 12 here. 6 here. And 12 more here.

Four Email Strategies to Try Now

While written for the travel industry, the four strategies can be applied to any industry.

You can also try this strategy – Email Scrubbing, the Most Effective Way to Boost your Email Marketing ROI

The email scrubbing process is a crucial step of email marketing, as it maintains a good reputation and helps you achieve high deliverability rates.

Another strategy – getting personal. ActiveTrail compiled statistics in an infographic that highlights the benefits of personalizing email messages.

Finally, try this strategy – Send Your Next Promotional Email at Midnight

Any questions about getting started with email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days.

And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.