Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
First, if you’re saying, “Email!? The spammy stuff no one wants?” Well, Don’t Underestimate the Power of a Good Newsletter to Drive Business
Few tools are better for retaining and marketing to existing customers than a newsletter packed with engaging and relevant content.
So to start your email marketing, build a list. 15 tips to building a mailing list for email marketing
While written for the travel industry, the four strategies can be applied to any industry.
You can also try this strategy – Email Scrubbing, the Most Effective Way to Boost your Email Marketing ROI
The email scrubbing process is a crucial step of email marketing, as it maintains a good reputation and helps you achieve high deliverability rates.
Another strategy – getting personal. ActiveTrail compiled statistics in an infographic that highlights the benefits of personalizing email messages.
Finally, try this strategy – Send Your Next Promotional Email at Midnight
And while we’re speaking email, do you get our bi-monthly email of marketing tips, ideas and best practices? Sign up HERE.