Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week:
Start by understanding How Email Marketing Helps Your Business Growth
9 valuable reasons to use email marketing to grow your business.
Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes.
Follow These Rules to Improve Your Email Marketing Campaigns
Emails are a quick and effective way for businesses to keep in touch with their customers for continuing sales. But customers are wary of email campaigns, especially lousy ones.
And avoid these Top 10 eCommerce Email Marketing Errors
if you don’t know what you’re doing, it’s quite a delicate balance to strike in an arena which can be personal and where you risk losing a customer by annoying them with your content. So, to that point, the article above has 10 mistakes you can easily make and how to avoid them.
Email Marketing Rules Every Small Business Owner Needs to Know
Before you blast out your first message, you need to know the rules. There are laws to protect people from unwanted email solicitation. The article above summarizes the FTC’s main requirements.
Finally, Four Ways To Use Your Email List For More Than A Monthly Newsletter
There are several ways of monetizing your email lists. The article above has four.
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