There are so many opportunities for small businesses to promote their products or services. Frankly too many! Too many because, as I speak and talk with small business owners, they often share they get that ‘deer in the headlights’ moment when they freeze and don’t know where to begin. Unfortunately, that paralysis means delay in starting anything and weeks or months will go by without any marketing for the business.

The opposite it the small business owner that believes they need to jump on every trend, every ‘hack,’ every ‘well-that-worked-for-Jackie-in-Anywheresville.’ Then she’s spread too thin and there’s so much focus on attempts to get the TikTok to go viral, attention to the business suffers.

If we were to stop and breathe. Heck, let’s just do that first! Inhale. Exhale.

One Thing A Small Business Could Do Tomorrow To Improve Their Marketing

Great! Now, if we were to do one thing tomorrow to improve the marketing, what would that be?

Brianne Fleming asked that on Twitter:

The answers were refreshing, insightful, and helpful. So much so, we thought we’d share!

Here’s our favorites:

How to offer exceptional customer service? Here’s a few ideas.

Again, customer service! Here’s the essentials.

Have you claimed your Google My Business profile?

Yes! You can’t ‘post and ghost.’

And listen. You’ll learn a lot!

Regulars are easier to attract than new customers.

Can you incentivize the referral?

True: Stephen nearly cried when someone sent him a handwritten thank you card.

“Best friend, be honest we me!”

Agreed! And Stephen’s suggestion echoes updating dormant social media and adds updating the website and starting email campaigns

Probably the simplest:

Walt Disney said “The way to get started is to quit talking and begin doing.” Let’s paraphrase that and say ‘quit reading and begin doing.’ Which one are you going to tackle first? Email us and let us know.