A new friend, Brian, shared how he changed careers. He posted about his new venture on Facebook and got a LOT of likes and a few “that’s great” and “congrats.” But no shares. His new position with the credit processing company Clearent is dependent on referrals. Shares would have been gold for him.

Another new friend, Jeanne, is a realtor. She has a strong Texas network but circumstances brought her and her husband to Oklahoma where she doesn’t have a strong network. A share with a “here’s a new person you need to meet” would be invaluable for her to start her realty business in a new state.

A few years back I saw a great post on LinkedIn. It was so timely as I was a couple years into Back To You Marketing. Chase Diamond posted:

Food for thought:

  • Kylie Jenner releases a lip gloss, and people buy it.
  • Michael Jordan puts out a new shoe, and people buy it.
  • Matthew McConaughey is the spokesman for a car, and people want it.
  • Apple releases a new phone, and people stand in line for it.
  • One Direction releases a new perfume, and it becomes viral on social media.

But when a friend or family member starts a new business, people are wary of supporting it.

What’s happening? Why are we so quick to support someone we don’t know? Yet, we come up with a million reasons to not support someone we know and love.

(All while contributing to a CELEBRITY’S ENDLESS BANK ACCOUNT.)

So, the next time you see a friend posting about their business, give them a quick like, comment, or share & help spread the word.

**You don’t even have to buy the product** but it will help them gain more exposure for their business…

Support Local Business

Great question and thoughts!

Clients of mine are still hurting a year later! Past clients are still struggling a year later! Other restaurant and shop owners I have gotten to know are hanging on customer to customer, purchase to purchase. And tourist attractions!! Oh my goodness, those in the tourism industry need visits now more than ever. How can we help the museum, the hairdresser, the comic book store? Shares and Retweets.

I am committed to sharing and retweeting five local small business posts / tweets this week. I am going to use #ShareLocal and #RetweetLocal.

Subsequent weeks I will share and retweet another local small business post / tweet.

Will you join me?

57 shares this year. 57 retweets this year.



To help get the word out about this “campaign,” here’s a few graphics you can use.

Share Local

Share Local

Retweet Local

Retweet Local

Thanks for reading and more importantly sharing and retweeting!

Stephen Koranda

Chief Retweeter and Sharer