We get it! Between running a store, keeping up with inventory. Or managing projects in an office, paying bills, staffing, schedules… creativity for social media marketing may be the last thing to come to mind. So you post Erin in a new shirt. Then Erin in a new shirt. Then Erin in a new shirt…
Posts begin to look the same. Engagement drops. Enthusiasm towards keeping up with posting drops.
Keep the excitement. Keep the engagement with a variety of posts. We’ve shared Instagram post ideas. Facebook ideas – a couple of times. Video ideas. Coming back at you with more creative and engaging Instagram post ideas.
Puzzles or Quizzes
Love what this tea shop does!
The question draws you in. Your desire to be right drives you to comment. And to see if you’re indeed correct, you have to “come back tomorrow” when she’ll post the answer to yesterday’s question in todays!
Recurring Challenges
This lady shared 365 Days of Plants! That in itself is a challenge but she’d challenge her followers to try and create the same plant design.
If you nailed it, you know you’re commenting and sharing your picture!
Teasers
…of you product. In this situation, she’s teasing her line of clothes.
You like the teaser top? You’ll be returning to see the rest of the line!
Flash Sales
Retailers have them all the time! 30 – 40 – 50 percent off today only! Have your own flash sale.
These types of posts / promotions may actually work best in a story. If you haven’t started using stories, this is a great way to start.
Ask Questions
Want to know what products to feature? What lines to sell? What new foods to offer? Ask them!
I like the simplicity of this! Eye catching with a call-to-action. (Although “Comment Below” is a little difficult to read.)
How Tos
Or Tutorials. You want to sell more scarves? Show different ways to wear scarves or in this case, braid one into your hair.
A customer isn’t going to buy more of your product unless they’re comfortable using it. Make them comfortable. Post tutorials or how tos.
Collages
Sometimes you need more than one picture. And sometimes you just don’t believe they’ll scroll through all of them. Hit them with all of them in a collage. An Oklahoma Downtown promoted the restaurant variety with this collage.
You can also be more artistic with collages like they did.
Definitely eye-catching!
Share A Mistake
You’re human. You’ll make a mistake. Share it. It humanizes your brand.
Own a bakery? Show cookies that burned or a cake that fell in. Printing company? Print the return label on the back of the envelope? We’ll get a good laugh out of it with you!
Before And Afters
These aren’t just for weight loss, hair stylists, and home remodels. Show the before and after of your service like this carpet cleaning company.
With the right styles of images (and the use of hashtags,) you can increase your Instagram engagement, in turn, increasing business.
If you would like us to scan your social media and/or website and offer some feedback, tips, ideas, or praise if you’re rocking it, let us know. Contact us here. Thanks for reading!