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Social Media – Video, KPIs and Doing Research thru Social Media

February 3, 2016
2 min read

Video should be a part of your marketing strategy. Not a fully-produced, multi-location, actors hired, 4 minute mini-movie. A 60-second “selfie” will suffice. Read more below plus key performance indicators (KPIs) to help gauge the work you’re putting into social media. And finally how to do research through social media. Is Video Your Next Social Media Step? Why video as the next social media step? And why YouTube? Sue Kirchner says there are some very good reasons. The Top 26 Social Media KPIs Marketers Can’t Ignore How do you measure social? This is where KPIs, or “key performance indicators,” come…

February 2, 2016
2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Tourism Bureau Invites Chilly Londoners to South Florida During rush hour events at three London locations, a team of “Hello Sunny” mascots gave out sunglasses and other freebies to passers-by. Ames Convention and Visitors Bureau Awards $80,000 for Community Events “It is an opportunity for the hospitality industry to invest back into the community…” New Visitors Center Opens at Hartsfield-Jackson (International Airport) “It gives us an opportunity to…

January 26, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Results Are In: Great Email Marketing Trends Of 2015 Here are some of the greatest email marketing trends that have shown a lot of success over this year. 6 Hot Email Marketing Trends to Watch in 2016 It looks like 2016 will…

January 25, 2016
2 min read

A month into 2016 and we’re still getting projections as to the top trends in social media for businesses to optimize. Here’s two of those articles plus tips on using Periscope and Snapchat. Out favorite this week is article #5 – 10 questions to ask before you ever utilize those trends, Periscope or Snapchat. 5 social media trends to watch in 2016 We spoke with industry thought leaders about the shifts and changes 2016 might have in store for social media and those trying to leverage it for business. Virtual Reality Takes Off and 4 Other Social Media Trends in…

January 21, 2016
2 min read

Some tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Greater Palm Springs Convention and Visitors Bureau: Ice block challenge Video: Promotion included ice blocks in New York City and the invitation to “break out of the chill”! Visitors bureau wants to make it easier for tourists to find attractions Tourists traveling through Cabarrus County will soon have an easier time finding their way to downtown Kannapolis and other points in the community thanks to a way…

January 19, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? A Beginning of Year Audit Checklist for Your Email Marketing Program To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. 5 Must-Haves to Revamp Your 2016 Email Strategy…

January 18, 2016
2 min read

Back To You Marketing is a marketing agency assisting small businesses with their marketing through social media. Admittedly we were taken aback when we read the first headline below. Read it and be prepared to have your entire though related to social media change… Social Media Is No Longer A Marketing Channel, It’s A Customer Experience Channel I talk about how brands will increasingly recognize that social media is no longer an isolated marketing channel used primarily to sell their product or service. What once served primarily as a platform to increase sales is now a meeting space, and…

January 12, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? 5 Ways to Improve Your Email Marketing ROI An email marketing strategy can result in a 4,300 percent return on investment (ROI). If you’re not seeing that kind of return, give these tips, identified by Cynthia Price, director of marketing at Emma, a…

January 12, 2016
2 min read

This is the year you are going to improve your marketing. This is the year that every initiative is going to yield high ROIs. This is the year you are going to know which half of your marketing works! Well, to help you, we’ve assembled 42 marketing tips, blogs, and strategies to consider: 10 Ways To Simplify Your Local Marketing Strategy in 2016 Looking back at lessons learned last year and expected trends for this year, columnist Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and easier to execute. 10 Actionable Marketing…

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