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Design the Perfect Email: A Checklist for Success

  • 2 min read

Speaker. Coach. Trainer. Add now to those titles – Referee. I have been asked to speak to a group. To paraphrase the email asking me to speak, “I believe the emails we’re sending have too much stuff and are too busy. Can you speak to our association, give them some tips on email design and tell them I’m right?” Again, paraphrased. It wasn’t that blunt but reading between the lines, that’s what it said. There are best practices for email design. Here’s a checklist for success. Single-column template: Choose a template that looks great on mobile. Subject line: Use 50… 

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Email Marketing – 26 Tips

  • 2 min read

As you consider your marketing in 2017, have you considered email marketing? Perhaps you should. Marketers are telling their researchers that email is the best-performing channel, and three in four will be putting more money and resources into it for 2017. (MediaPost) The lesson of 2016 appears to be that email is far better at selling than social. (MediaPost) And research reveals email marketing is more popular among marketers than trendier topics. (BizReport) To improve your email marketing… 7 Tips to Running a Successful Email Marketing Campaign Email marketing is a great way to connect with your customer base, and hopefully,… 

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Social Media – 2017 Trends, Content Ideas and 10 Don’ts

  • 1 min read

What trends will dominate social media in 2017? Hubspot forecasts these 7 Trends That Will Change Social Media in 2017 In their blog post, they dive into what happened in 2016, what they think social media managers should expect in 2017, and how to plan for these changes. To assist with your marketing strategy related to social media, stop doing these six things: Social Media Don’ts: 6 Things We Are Still Getting Wrong and these four… The 4 Costliest Mistakes Businesses Make on Social Media Okay, so we know what not to do. What content SHOULD we post? Hootsuite helps with… 

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Customer Service – 2017 Trends and 5 Other Good Reads

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Top 10 Leading Customer Experience… 

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Tourism Best Practices – Week of January 9

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. New Video Campaign Promotes Syracuse as ‘Official Home of Winter’ A new video campaign by Visit Syracuse features a frosty-looking character named Winter to promote Syracuse as a place to visit in the winter. Inviting East Texas to a Mardi Gras Party Shreveport-Bossier CTB creates Mardi Gras Roadshow to promote festivities. Alpharetta Convention and Visitors Bureau Launches Music Campaign The campaign kicked-off on January 1, 2017 to celebrate… 

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Social Media – 2017 Trends and 48 Marketing Statistics

  • 1 min read

What trends will dominate social media in 2017? Forbes forecasts these five: 5 Social Media Trends That Will Dominate 2017 To assist with your marketing strategy related to social media, check out these… 8 Social Media Statistics for 2017 If those eight weren’t enough… 40 Essential Social Media Marketing Statistics for 2017 As for assistance with your implementation, consider these Four Signs Your Social Media Marketing Plan is Failing (and How to Rescue It) then steal glean from these 10 Must-See Social Media Marketing Successes Finally, specifically for LinkedIn, there were some changes. Social Media Examiner shares What Marketers Need to Know… 

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Email Marketing – What We Learned in 2016 and Trends for 2017

  • 2 min read

As you consider your marketing in 2017, have you considered email marketing? Perhaps you should. The ROI Stats Are In — Email Is Rated 3 Times Better Than Mobile, Twice As Good As Social. Huffington Post declares 2017 is the Year of Email Marketing (No Matter What Anybody Tells You). And Aaron Agius suggests email is The One Marketing Tool Entrepreneurs Should Focus on for 2017. Before diving into 2017, one glance back to 2016 to see What We Learned in 2016 Email Marketing Best Practices Now to the new year… The Biggest Email Marketing Trends in 2017 Will Be… Since the Future… 

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You’ll Break A Third of These…

  • 3 min read

…if in fact you make these Resolutions! New Year! New Start! New Hope! A friend on Facebook said it best – ‘so far 2017 feels just like 2016.’ That is unless we do something about it right!? Sure resolutions are cliche but from time to time it’s nice to reflect and start a new. Here’s the resolutions I hope you join me in making this year: 1. Take Care of Myself. Exercise more. Just walk to lunch once a week! Eat better. Drop the roll and grab some fruit. Get that massage you’ve always wanted. Heck, schedule the visit to… 

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Customer Service – 2017 Trends and 7 Other Good Reads

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. So let’s improve your customer service. Ten Customer Service And Customer… 

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