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Tourism Best Practices – Newsjacking, Videos, Photo Contests, & Event Marketing

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Kentucky Dept. of Travel & Tourism Creates Webpage For Eclipse Tourism In anticipation of the Great American Eclipse, Kentucky is out front with a website promoting the Bluegrass State. Well done! Manitowoc Visitor Bureau Seeks Photo Submissions An ‘oldie but goodie’ another DMO with a photo contest to generate more images for their library. Citywide Yard Sale in Murray set for Sept. 17 Some contend CVBs shouldn’t be… 

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Email Marketing – 7 Great Reads; 24 Tips

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Still need more convincing? Social Media Audiences Are Great, But Email Audiences Are Better Now, on to the tips to better your emails and campaigns… 10 Email Marketing Secrets to Acquire and Retain More Retail Customers How can your retail business best use email marketing to acquire and retain… 

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Customer Service – 10 Golden Rules, Hall of Shame and 7 Ways to Improve

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If you’re looking to improve your customer service, two authors have… 

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Tourism Best Practices week of August 22

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. New Tourism App has IBM’s Watson Guide You Around Orlando The Visit Orlando app is designed to help visitors figure out what they want to do while in the city. Users can ask the app virtually any question within reason and receive helpful travel and booking tips in reply. Speaking of apps… Events Apps Take Cues from Tinder and Match.com to Engage Attendees New event apps use matchmaking algorithms… 

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Social Media – 5 Best Reads Week of August 22

  • 2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. Take your social media to a new level with these 20 tips. 6 Strategies to Stand Out on Social Media How does the team behind a new guitar pick stand out on social media? “Practice ‘genuine relationship marketing.’” The article has her other best tips. 5 Highly Effective Ways to Increase Social Media Shares How can you boost your social media shares and in turn your engagement? Here are five tips to help… 

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Email Marketing – 8 Best Reads Week of August 22

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Still need more convincing? Here’s 6 Reasons Email Marketing is Still an Effective Tool Now, on to the tips to better your emails and campaigns… What Marketing Email Heat Maps Can Teach Us About Creating Eye Catching Emails [Infographic] Easy SMTP and EyeQuant teamed up together to evaluate a number… 

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Customer Service – Best Reads Week of August 22

  • 2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. If you’re looking to improve your customer service, in the spirit… 

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Tourism Best Practices – Destination Development, Grants and Partnerships

  • 2 min read

Tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are implementing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices.   It starts with destination development – building the infrastructure, facilities and/or attractions. Oklahoma City has been doing that for years and they are reaping the benefits: Oklahoma River’s Success Has Oklahoma City Bubbling with Enthusiasm, Pride In Rockford Illinois, the CVB has developed an event to attract customers to local businesses: Rockford Day Kicks Off to Entice People to Businesses I’ve long been a fan of marketing grants from… 

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Social Media – Memes, Ads, Snapchat and 14 Other Tips

  • 3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. You’re getting proficient. This week’s reads have tips on using memes in your marketing, how to better use social ads and Snapchat and 14 other tips. How to Use Memes in Your Business Marketing Memes — humorous images or videos — spread quickly on the internet. But are they right for your brand marketing? Here are comprehensive resources and examples to help you decide – and enjoy the creativity behind the web’s best memes. One of… 

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