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Email Marketing – Best Reads Week of November 6

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 6 Scary Email Marketing Mistakes (and How to Avoid Them) We all make mistakes, but a lot of those mistakes are avoidable with the right care and preparation. Here are six of the most common and preventable email marketing mistakes and how you can take steps to avoid them. Email Marketing Mistakes That Will Frighten You The best way to avoid making email mistakes is to develop a process that safeguards you and your emails against errors. Here… 

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Email Marketing – Best Reads Week of October 30

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why Email Marketing Is The #1 Thing Businesses Should Prioritize Businesses have little to no control whatsoever when it comes to communicating with their audiences unless they pay to play (on social media.) What’s a business to do? Holiday Email Marketing Trends and Tips for 2017 From the Experts The article above has some of the best holiday email marketing tips from the experts that will help you make this year’s holiday the best yet! Holiday Email Marketing Insights from… 

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Customer Service – Best Reads Week of October 30

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Delivering Great Customer Service With a Minimal Customer Support Team As a growing company with a small team, providing top notch customer service on a shoestring budget can feel like a losing game. How do you keep up? 5 Ways To Build a Great Customer Service Team Yaniv Masjedi, CMO for Nextiva, shares five fundamental tips that Nextiva has deployed to help spur its own phenomenal growth. 5 Ways to Spot a 5-Star Customer Service Rep Whether you own… 

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Email Marketing – Best Reads Week of October 23

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Be Human: 10 Email Marketing Tips At a recent Forum, Michael Barber, Founder, Barber & Hewitt, reminded attendees of some of the basics you should keep in mind for creating a winning B2B email strategy. Deck The Halls With Email: A Holiday Guide The article above has suggestions on holiday emailing and social media use from consultant Ryan Pinkham. The Ultimate Guide To Measuring Email Marketing Success: 12 Key Metrics Email marketing should be at the center of your e-commerce… 

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Email Marketing – Best Reads Week of October 16

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Each week, we read a number of articles from online sources. Below, the top reads from the following week: 7 Powerful Strategies to Fine-Tune Your Email Marketing Email isn’t dead, but you may need to revive your outdated techniques. The article above has seven powerful strategies to ignite your email marketing. 8 Tips to Drive a Successful Email Marketing Campaign The article above outlines eight of the best tips to help you drive a successful marketing campaign through your emails, that are especially garnered for an automotive company, but apply to any industry! These 15 Tips Will Help Your Email… 

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Social Media – Top Reads Week of October 16

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Easy 7 Step Formula for Social Media Success The steps to successfully harness social media for marketing are not hard to master. The above article has seven steps to follow for social media success. How to Create an Effective Social Media Strategy Every company can leverage social media marketing to increase brand awareness, customer engagement, and sales. The above article has a seven-step process to success. How 3 Serious Brands Engage Humanly on Social Media The author chose three Content… 

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Customer Service – Best Reads Week of October 16

  • 2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: Bad Customer Service: How to Send Your Customers to Your Competitors If you want to attract and retain customers, give them good customer service. Otherwise, they’ll let your competitors give it a try. Your Customer Service Isn’t As Good As You Think It Is We cannot determine if we are providing good customer service. Only our customers can. The customer is the judge and jury when it comes to rating our customer service. It is the customers’ perceptions… 

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Top Email Marketing Reads – Week of October 9

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Each week, we read a number of articles from online sources. Below, the top reads from the following week: Why Email Is The Locomotive Of Digital Marketing Why email’s star continues to rise and why it will remain the hub of digital marketing. The Ultimate Guide to Email Marketing For Small Business Email marketing is certainly the most personalized form of Digital Marketing. E-mail marketing is about building real links with people who want to hear from you. The Most Effective Email Marketing Tactics in 2017 Marketers rank message personalization and the creation of meaningful calls to action as the two most effective… 

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Twitter Basics – The 11 Essentials to Tweeting

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Twitter has seen a resurgence of late. The President’s Tweet storms have helped bring attention to the social media outlet. Also the recent news that tweets will expand to 280 characters has excited the edit-challenged. Surprisingly, many are still not on Twitter. “I just don’t get it.” Okay. As lovers of Twitter, we’re going to help you “get it.” The first step is to understand the speak. There are certain words and jargon native to Twitter that you may already have heard in passing. These terms and their abbreviations (in parentheses) are essential for understanding the network. Tweet:A 140-character message… 

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