business development - Back To You Marketing

Social Media – Top Reads Week of October 9

October 11, 2017
2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 10 Factors That Will Make Your Social Media Marketing Campaign Profitable Social media’s most stubborn opponents still view it with the same resentment, and the same argument: it’s not a profitable strategy. Jayson DeMers explores what, exactly, a social media strategy needs to become profitable. Is Your (Lack Of) Social Media Strategy Killing Your Business? There are a handful of essential elements that need to work together for your social media strategy to connect with your target market…

October 10, 2017
2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: What If Customer Service Week Could Last All Year? Sustain The Momentum With 8 Power Moves The only thing wrong with National Customer Service Week is that it doesn’t last long enough. So above are eight ways to sustain the central theme of National Customer Service Week. What ‘Modern Family’ Can Teach Us About Customer Service There are similarities between certain Modern Family characters and the general public when it comes to seeking and receiving service from a brand. Great Employees…

October 9, 2017
2 min read

Each week, we read a number of articles from online sources. Below, the top reads from the following week: 5 Examples of Awesome Email Marketing In a world that’s been sending and reading emails for years, how can you innovate within your emails and stand out from the pack Above are five examples of awesome email marketing to inspire you. Experts Share Holiday Email Marketing Tips for 2017 [Infographic] To make the holidays less tedious for you, EmailMonks has compiled tips and predictions shared by 10 Email Marketing and Social Media experts in their latest infographic. 5 Ways to Write Better…

October 3, 2017
2 min read

Each week, we read a number of articles from online sources. Below, the top reads on customer service from the following week: Customer Service Lessons Learned In The Wake Of Hurricane Harvey A natural disaster brings an opportunity to demonstrate a commitment to customer service while learning several invaluable lessons in the process. 10 Lessons From Dogs About Customer Service Want to kick your customer service up a notch? Gather some inspiration from your canine companion. The Customer Service Secrets That Keep The Inn At Little Washington Thriving After Four Decades Some of the insights gathered into what it takes to…

September 29, 2017
3 min read

There is ample opportunity to boost your website’s search engine rankings through a blog. It is one of the DIY SEO tips we recently shared. At minimum, a 250-word blog post should be added each week for maximum optimization (although the optimal length of SEO copywriting is still being debated.) But on top of social media posts, email, sales calls, and the general running of a small business, most are lucky if a blog post is written monthly. Quarterly? Once a year? Admit it, the hardest part about writing material for your blog is, well, the material! “What do I…

September 29, 2017
3 min read

Each week, we read a number of articles from online sources. Below, the top reads from the following week: 7 Ways Marketers Can Increase Email Marketing Success There’s no magical solution to increase your email-open rate—but there are smart steps you can take. Above are seven. Your Email Marketing Could Be So Much Better: 4 Hacks Follow industry best practices and use the latest technology to make sure email delivers on its promise. 5 Email Marketing Tips to Make Sure Your Campaigns Work An effective email program allows you to forge a profitable connection with your customers while learning valuable…

September 27, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Whoa! Wait. You haven’t started? Need to know where to start? Social Media Marketing for Small Business Owners: How to Start From Ground Zero and Do the Minimum This post gives you a clear idea of how to start with social media marketing before you can afford creative campaigns and resources to throw in this area. As you begin, consider what brands have done wrong and what they’ve done right. Hard-Learned Lessons Of Social Media…

September 26, 2017
3 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. To start improving your customer service, perhaps the first step is…

September 21, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) To find success with email marketing, start with The 10 Commandments of Email Marketing Before hitting send, check out this list of email marketing do’s and don’ts to help make sure you don’t end up in the spam box. Commandments too formal? Then read What You Need To Know About Email Marketing as a Beginner…

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