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Customer Service – Best Reads Week of December 18

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: The Secret Behind Great Customer Service: One Thing You Must Do It may be easier than you think to win over shoppers as long as you can deliver on the key factor that creates an exceptional customer experience: quickly responding to customer problems with knowledgeable assistance. 7 Essentials of Great Customer Service The goal of customer service is to transform an unhappy customer into a customer who feels thrilled about how well they were taken care of. 10… 

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Email Marketing – Best Reads Week of December 11

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: 8 Test ‘n Learn Ideas For SMBs To Improve Email Marketing Results There are simple “test and learn” email campaigns that you can and should implement on a regular basis to try and see what might be the right mix of tactics to meet your company’s specific objective. The article above has good examples that any SMB can use today. 15 Email Marketing Best Practices That Will Maximize Returns Want to make the most of your email marketing?… 

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Social Media – Best Reads Week of December 11

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: The 7 Best Social Media Channels for Business Marketing With so much variety currently on the market, it can prove challenging to select the right social media channels for your business needs. The article above reviews the top 7 best social media channels for business marketing. 6 Mistakes to Avoid When Building Your Social Media Campaign With so many options and tools available, it is easy to make mistakes that can hurt both your campaign and your brand. If… 

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Customer Service – Best Reads Week of December 11

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Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: With the holidays upon us, what are the Holiday Customer Service Essentials The essential tips to superior customer service during the holidays. If you can only find the strength to do a few, these are the eight. Five Steps to Begin a Customer Experience Program at Your Company In corporate programs, there are still lots of things that can and do go wrong. In the article above are five major perils that can derail the customer’s experience. 15… 

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Email Marketing – Best Reads Week of December 4

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Best Practices for Small Businesses It’s hard to ignore the power of email marketing for a small business. From sending helpful resources to announcing specials and promotional alerts, a good email strategy will help nurture your lead into a customer, or delight an existing customer. 5 Strategies to Skyrocket Your Email Newsletter to the Next Level A few basics tips on what you can do to improve your next email newsletter. 4 More Ways to Make… 

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Social Media – Best Reads Week of December 4

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: CMO One-to-One: How Papa John’s Uses Social Media to Change Brand Perception CMO of Papa John’s International, Brandon Rhoten spoke with eMarketer’s Debra Aho Williamson about why he believes marketers can and should use social media to enact broad changes in brand perception. Speaking of having an “edgier voice” on social media, here are 12 of the Sassiest Brands on Social Media Be careful young padawan, as Brandon says in the article above, “you have to understand your… 

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Customer Service – Best Reads Week of December 4

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Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: The 6 Keys to Quality Customer Service How can you ensure that your customer service will actually grow your business? The article above with six secrets that can lead to rapid (and lasting) growth. 11 Keys to Outstanding Customer Service While written for landscapers, these 11 keys are valuable for any industry. 4 Customer Support Metrics that Drive Growth Which metrics will extract the most valuable data for your support team? The article above with four that… 

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Holiday Customer Service Essentials

  • 4 min read

We shared an article a few weeks ago that offered six holiday marketing strategies that drive ROI. The first one was “provide additional holiday staff and superior customer service.” That’s sound advice, but what the article lacked was tips on what “superior customer service” entailed. ‘Make a better meal.’ ‘Clean the hotel rooms better.’ ‘Run a faster 5k.’ They all need tips, coaching, and guidance. We thought about the best tips to offer this time of year. Even polled our hospitality friends here in OKC. This stressful time of year when, on top of your job, you’re juggling shopping, kids’… 

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Email Marketing – Best Reads Week of November 27

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Get Started with Email Marketing (And Why You Should) How do you get started with email marketing? You can do that in 4 simple steps. 3 Simple Rules for Effective Email Marketing Think about the best days and times to send your emails, provide quality content and track your open rates. 6 Ways to Turbocharge Email Marketing Here are six ways to fulfill your organization’s business and marketing objectives while standing out in a jam-packed yet… 

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