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Customer Service – Best Reads Week of February 5

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Believe customer service doesn’t have that big of an effect on business? Consider this headline: Customer Service and iPhone Costs Dent BT’s Earnings​ Customer service in part sent shares in Britain’s biggest broadband and mobile provider to a five-year low! We read more and more rants columns about poor customer service – What happened to true customer service? Here’s 3 Ways to Improve Customer Service in 2018 Tips to help you develop the level of service that today’s consumers demand.… 

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Email Marketing – Best Reads Week of January 29

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Make The Commitment to Email Marketing in 2018 I recommend shifting resources from organic social to email marketing. The article above has some B2B email marketing best practices to keep in mind. 4 Reasons To Revitalize Your Email Marketing Strategy In 2018, marketers who have overlooked email should consider giving it another look. The article above has 4 reasons why. Kill Your Slow Season with Targeted Email Marketing Tips for a successful email campaign so your business can keep customer… 

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Social Media – Best Reads Week of January 29

  • 2 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Facebook of course announced a change in algorithm (again.) We offered thoughts on the changes, what it means and 10 directions to take. But wait… Why Top Social Media Experts Say Facebook’s News Feed Change Is No Big Deal Worried about Facebook’s overhaul of its News Feed? Don’t hit the panic button just yet. Contributor Mark Traphagen explains why so many social media experts are remaining calm. 2018 Social Media Trends Report: 10 Key Insights Into the Present and… 

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Customer Service – Best Reads Week of January 29

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: Importance Of Customer Service In A Business Customer service is the way a business is able to serve a customer, which indirectly reflects your brands values. No Service, No Smile, No Future: The Lost Value of Basic Customer Service The customer is everything. What you sell pays for it all: your rent, your salaries, your meals, your children’s school fees. Do We Understand Customer Service? Bad customer service will make you lose more clients instead of gaining… 

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Email Marketing – Best Reads Week of January 22

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Got A Few Minutes? Do A 5-Point Email Audit Columnist Ryan Phelan walks you through a five-point email audit to help you understand what’s working and what needs to change. 6 Ecommerce Email Marketing Best Practices For Growth LOOOOONG read but it provides some best practices which are most important for your bottom line. Ways To Optimise Your Email Marketing Campaign in 2018 Some of the best techniques to optimisation, drawing in as many eyeballs and garnering the most… 

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Social Media – Best Reads Week of January 22

  • 1 min read

Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Of course the biggest buzz is still Facebook’s change in algorithm (again.) We offered thoughts on the changes, what it means and 10 directions to take. Facebook News Feed Changes – What It Means and 10 Directions To Take Only two other reads this week, but good ones… Why It Is Time To Take A Systematic Approach To Social Media Marketing The author suggests it’s time to take a systematic approach when implementing your creative, distribution and campaign management.… 

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Facebook News Feed Changes – What It Means and 10 Directions To Take

  • 4 min read

So Facebook is changing – again. There were 15 significant changes last year so a change should not be a surprise. This one however IS significant to business pages! Facebook is changing the algorithm to prioritize “meaningful” person-to-person interactions among friends and family over posts from Facebook pages. That’s your page. Your Business page. These updates will result in fewer public posts from pages landing in users news feeds. Expect your organic reach of your Facebook page to drop (even more.) What prompted this? Social Media Examiner Founder Mike Stelzner speculated in Boss Magazine: “(Mark) Zuckerberg wants people to feel good about… 

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Customer Service – Best Reads Week of January 22

  • 2 min read

Each week, we read a number of articles on from online sources. Below, the top reads on customer service from the following week: We start with arguably the biggest news in customer service this week – Amazon Go’s cashier-less grocery. What does it mean for customer service? Craig Johnson with good insights. Solid Customer Service Should Appear Effortless, Exceptional The objective is clear: Deliver service to your customers with vigor and intent with the objective of making the experience so exceptional that your competition pales in comparison. How Customer Service Can Turn Angry Customers into Loyal Ones Harvard researchers found… 

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Social Media – Best Reads Week of January 15

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Of course the biggest news is Facebook’s change in algorithm (again.) Here’s three good reads on the change and what it means for brands. What the Big Facebook News Feed Changes Mean for Brands Facebook and Snapchat Updates: Taking the “Media” out of Social Media How Facebook’s Latest Changes Impact Influencers And The Future Of Social Media Marketing As for strategy, tips and trends… Last Minute Additions to Your 2018 Social Media Strategy A few last-minute additions for… 

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