business - Back To You Marketing

Liberal Ideas to Improve Your Social Media

April 5, 2017
3 min read

We just finished helping the Liberal, Kansas Convention and Visitors Bureau with their social media. We managed their accounts this past year and fell in love with all things Wizard of Oz, the art gallery, and all the things to do in and around Liberal and southwest Kansas, aka, Wild West Country. After preparing notes to train the staff that will takeover the accounts, we thought, “why just share them with Sally and the staff? Why not everyone else? Others could surely use these tips.” So if your office has developed a consistent practice of posting/tweeting daily, shed the conservative…

April 5, 2017
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. What are the trends in social media so far this year? 10 Hot Trends on Social Media Right Now for Main Street Store Owners The exhilarating world of social media is constantly evolving and the savviest of business owners keep up with these fluctuating social media trends. While the headline says “for Main Street Store Owners,” these trends are applicable to any industry. In conjunction, What’s Ahead for Social Media: Live…

April 4, 2017
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. With those humbling statistics in mind, here’s five great reads to…

March 31, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more? Consider Email Smashes Facebook Again, With 4x More Retail Reach And if you need even more, look at stat #3 in these 7 Email Marketing Statistics That Every Marketer Ought to Know Alright, now to some tips to help you with your campaigns… Your Business Needs Email Marketing.…

March 30, 2017
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. Starting to get proficient at Facebook. Even used a #hashtag in a tweet. Great! Let’s improve your social media marketing. Start this week looking at the demographics of the outlets… The State of Social Media Demographics: 2017 Benchmarks [Infographic] Tracx compiled information into a handy infographic that breaks down the state of social media demographics — who’s using which social network, and for what. 10 Social Media Tactics for Social Success If you’re confused about how to succeed on social, you’re not alone. Lots of people aren’t quite sure where…

March 29, 2017
3 min read

March 23, 2017
4 min read

Spring has sprung. Home improvement stores have stocked up on flowers, plants, and landscape materials. Time to clean out the dead leaves and spruce up the flower beds. Spring cleaning will take place in homes and some offices. Clean out the old and make room for the new. (Which will probably just sit until next year’s cleaning and be the old that is cleaned out.) When it comes to your marketing, is there Spring Cleaning to be done? Perhaps there are some areas that you have not looked into for a while. “Dead leaves” to be cleaned out. Plant some…

March 23, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Any questions about getting started with email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days. Alright, let’s improve your email. Here’s Seven Tactical Email Marketing Tips That Work Every Time So how do you make your emails stand out from…

March 22, 2017
1 min read

Why should your small business be on social media? Once on social media, here’s the rules: The Rules of Social Media Haven’t Changed The rules the author shared ten years ago still ring true today. 10 Content Marketing and Social Media Tips for Small Businesses If you’re trying to market a business in 2017, you almost certainly need some kind of content or social media marketing. There are plenty of effective ways to use content to market small businesses in different industries. And members of our small business community have lots of experience using those different methods. Learn more by reading some…

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