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Social Media – Best Reads Week of May 9

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  Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: On Social Media, Sell Your Brand, Not Your Stuff A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold. 15 Content Secrets to Boost Social Media Engagement Content is king. In the article above, the author looks at fifteen content secrets that will help keep your social media channels firing on all cylinders. You can also model these 3 Proven Methods Brands Like Glossier Use to Grow Their Social Media Impact… 

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Customer Service – Best Reads Week of May 6

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Why even concern ourselves with customer service? 4 Reasons Customer Service Ratings Matter More Than You Think So let’s get started improving… Beyond The Basics: How To Improve Customer Service 11 Ways To Transform Your Customer Service Into A Five-Star Experience Or hear it straight from the “five-star man” himself… in the Becoming the Best podcast Horst Schulze, co-founder of luxury hotel chain The Ritz-Carlton, discusses why a focus on customer service is paramount for businesses. Other tips…… 

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Email Marketing – Best Reads Week of April 29

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why email marketing in the first place? Besides the $1 to $44 ROI, it helps SEO. 6 Ways Email Marketing Can Amplify Your SEO Results Email is one of the most tried and true weapons in your digital marketing arsenal that can help you appeal to users and control the traffic and conversations on your website which appeals to Google. So let’s get started… 4 Essential Templates to Jumpstart Your Email Marketing The four must-have email types that every… 

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Social Media – Best Reads Week of April 29

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Start with interesting research – Social Media Users Trust Fellow Consumers More Than Brands, Study Finds The majority of social media users looking for product information prefer posts from other consumers, with 51% of survey respondents saying they trust user images because they’re more authentic and trustworthy than brand-owned creative, per a survey by Olapic and Cite Research that was shared with Mobile Marketer. So how do you get consumers to share your posts (retweet?) Increase engagement. The Golden Rules… 

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Customer Service – Best Reads Week of April 29

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Customer Care in the Age of Entitlement What is the best way to support customers with extremely high service expectations? How To Turn Satisfied Customers Into Loyal Customers Shep Hyken summarizes the book titled Leading Loyalty: Cracking the Code to Customer Devotion and provides the key takeaways. The biggest takeaway from the book is having empathy. That point is stressed in Customer Service: The Problem Isn’t Always the Problem Want World Class Customer Service? Add Kindness And Trust… 

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Email Marketing – Best Reads Week of April 15

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Why Email Marketing Beats Social Media Every Time Matt Harris, Co-founder and CEO of Dyspatch, talks about how email marketing edges out social media marketing. He also shares the reasons why marketers need to focus more on email marketing. Back to Basics: Top Five Email Marketing Best Practices for Hoteliers While written for the hotel industry, these best practices can be utilized in any industry. Email Newsletter Ideas You Can Use to Engage Your Readers 7 newsletter ideas… 

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Social Media – Best Reads Week of April 15

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Each week, we read a number of articles regarding social media from online sources. Below, the top reads from the following week: Want to Build Your Brand on Social Media? Here Are Some Quick Tips. …being successful on social media requires humanizing your brand through people rather than acting like an advertiser. And this principle will likely only become more important as social media shifts from a one-to-many communication style to focus more on one-to-one interactions. 6 Top Social Media Marketing Tips for 2019 How does a company reach people within their limited hours online and grab their attention on social media?… 

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Customer Service – Best Reads Week of April 15

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Each week, we read a number of articles on customer service from online sources. Below, the top reads on customer service from the following week: Over 800 CEOs Say This Is the Best Growth Strategy During an Economic Slump What experienced CEOs understand is that whether you aspire to enter new markets, win new business or sell more to existing accounts, you need to be relentlessly focused on customers. Customer Service Expectations Are Rising – Is Your Business Keeping Up? Customers’ expectations for service continue to rise, and the quality of your customer service can make or break your business,… 

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