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Email Marketing – 12 Tips, 4 Fixes and February’s Plan

January 25, 2017
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Need more convincing? Consider these six reasons Why You Should Use Email Marketing to Grow Your Business So now let’s improve what you’re doing: 5 Email Marketing Best Practices For The New Year As we enter the New Year determined to fulfil our resolutions, we thought that now was the…

January 25, 2017
2 min read

We shared with you the five reasons to implement email into your marketing plan. But what do you write about? Our creative staff has drafted a calendar to help theme your emails and promotions: RV Park Year Content Calendar: January – our resolutions for the park (new things in the park) for the next year February – around the love theme… You’re Going to LOVE These 10 Reasons to Reserve Your Space March – around the luck theme… You’re so Lucky to Hear About These 5 New Changes at The Park April – spring, new beginnings… Spring Has Sprung and…

January 18, 2017
2 min read

Speaker. Coach. Trainer. Add now to those titles – Referee. I have been asked to speak to a group. To paraphrase the email asking me to speak, “I believe the emails we’re sending have too much stuff and are too busy. Can you speak to our association, give them some tips on email design and tell them I’m right?” Again, paraphrased. It wasn’t that blunt but reading between the lines, that’s what it said. There are best practices for email design. Here’s a checklist for success. Single-column template: Choose a template that looks great on mobile. Subject line: Use 50…

January 18, 2017
2 min read

As you consider your marketing in 2017, have you considered email marketing? Perhaps you should. Marketers are telling their researchers that email is the best-performing channel, and three in four will be putting more money and resources into it for 2017. (MediaPost) The lesson of 2016 appears to be that email is far better at selling than social. (MediaPost) And research reveals email marketing is more popular among marketers than trendier topics. (BizReport) To improve your email marketing… 7 Tips to Running a Successful Email Marketing Campaign Email marketing is a great way to connect with your customer base, and hopefully,…

January 10, 2017
2 min read

As you consider your marketing in 2017, have you considered email marketing? Perhaps you should. The ROI Stats Are In — Email Is Rated 3 Times Better Than Mobile, Twice As Good As Social. Huffington Post declares 2017 is the Year of Email Marketing (No Matter What Anybody Tells You). And Aaron Agius suggests email is The One Marketing Tool Entrepreneurs Should Focus on for 2017. Before diving into 2017, one glance back to 2016 to see What We Learned in 2016 Email Marketing Best Practices Now to the new year… The Biggest Email Marketing Trends in 2017 Will Be… Since the Future…

January 2, 2017
2 min read

As you consider your marketing in 2017, have you considered email marketing? Marketers say email marketing will be their 3 most invested initiative in 2017 behind digital advertising and customer events. Perhaps they know about email’s high ROI. To help get your 2017 campaigns started, here’s How to Create a Successful Email Marketing Plan in Minutes Complete with a template, it will help you develop a plan to stay focused, motivated, and accountable. You can also use this 2017 Email Marketing Calendar Sure we’re two days into 2017, but consider What You Need to Know Before 2017 What will email marketing…

December 29, 2016
5 min read

From Multiview‘s Multibrief, here’s the most trending marketing articles of 2016: Why Email Marketing is Not Enough ~ Forbes Mike Templeman writes: Before I get started on this post, a disclaimer: I love email marketing. It’s a great tool to engage with and nurture your leads, making it a crucial part of turning leads into customers. But email marketing, on its own, is not enough. In fact, if you rely solely on your emails as part of your digital marketing efforts, you may be in for a rude awakening. So keep reading to learn about the importance of supplementing your campaigns, and…

December 28, 2016
2 min read

As you consider your marketing in 2017, have you considered email marketing? Aaron Agius suggests email is The One Marketing Tool Entrepreneurs Should Focus on for 2017. The author shares three reasons why and three things to focus on when you start your campaigns. You have many marketing options. You should use many. Here’s Why Integrated Campaigns Should Always Include Email Marketing From its reputation for high ROI to the ability to tie-in personalized content, email marketing offers unique, value-driven ways to deliver campaigns and allows marketers to connect with customers and drive revenue in a way that’s unparalleled. Besides, The…

December 21, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Perhaps email marketing should be part of your 2017 marketing plan. If you need help getting started, contact us and we’ll help coach you. If you’re already using email in your marketing and want to improve, click through to these great reads: Want BETTER Email Marketing In 2017? Focus on…

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