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Email Marketing – The Future Is Here and 22 Other Tips

  • 3 min read

Does your email marketing consist of drafting a sales pitch and “blasting” it out to everyone in your database? Those days are over. Today’s email marketing strategy is about personalization and segmentation and the practices are going to change even more so in the future. Actually, the future of email marketing is already here. Columnist Len Shneyder shares the landscape of email marketing is about to change dramatically, even if we don’t realize it yet. He points us down the path ahead. Now, on to the tips to better your emails and campaigns… 5 Ways to Create Winning Holiday Email… 

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Email Marketing – 7 Great Reads; 24 Tips

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Still need more convincing? Social Media Audiences Are Great, But Email Audiences Are Better Now, on to the tips to better your emails and campaigns… 10 Email Marketing Secrets to Acquire and Retain More Retail Customers How can your retail business best use email marketing to acquire and retain… 

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Email Marketing – 8 Best Reads Week of August 22

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Still need more convincing? Here’s 6 Reasons Email Marketing is Still an Effective Tool Now, on to the tips to better your emails and campaigns… What Marketing Email Heat Maps Can Teach Us About Creating Eye Catching Emails [Infographic] Easy SMTP and EyeQuant teamed up together to evaluate a number… 

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Email Marketing – Infographic, Engaging Millennials, Retail Use and 15 Hacks

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So now that you’re convinced (or perhaps you were already,) let’s optimize your performance: Go for the Email Gold by Using These Winning Strategies [Infographic] Win more business by using these medal-worthy email marketing strategies. How to Make Your Email Marketing Engaging to Millennials How can email marketers engage… 

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Email Marketing – 13 Ways to Use Pokemon Go with Email

  • 2 min read

Before the Olympics, the women’s gymnastics team, the finger-wagging King, and #PhelpsFace, the biggest craze was Pokemon Go. Are you promoting your business to the thousands of Pokemon Go players? Here’s 3 ways to utilize email in your marketing mix to this audience and 10 things we can learn from the game to better our email marketing. 3 Ways to Use Email Marketing + Pokemon Go to Promote Your Business There is another huge and virtually untapped way to market your business with Pokemon Go: email marketing. Not just any email marketing; contextual email marketing that leverages the geolocation aspects… 

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Email Marketing – Be Messy and 9 Other Tips To Get Better Results

  • 2 min read

  Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So now that you’re convinced (or perhaps you were already,) let’s optimize your performance: Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation Read (the above article) for tips to help reach the largest group of consumers and turn them into your brand’s biggest fans.… 

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Email Marketing – Answering The Most Asked Question; 5 Other Good Reads

  • 2 min read

Stephen speaks regularly on marketing, social media, email marketing and customer service. Probably the most asked question regarding email is ‘how often should we email?’ Stephen suggests at least once per month. Beyond that? It depends. Three ways to further answer how often you should email here: How Often Should You E-Mail Your List? I wish there was a simple, straight-forward answer, but the best I can do is tell you that it depends. For everyone that just groaned, let me explain that a little more.   7 Ways To Grow Your Email List There are certain measures you can take… 

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Email Marketing – 12 Tests To Optimize Performance and 28 other Tips

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) So now that you’re convinced (or perhaps you were already,) let’s optimize your performance: Step It Up: 12 Tests to Optimize Email Performance These 12 tests will take you to the next level in truly optimizing your email performance: 7 Tips For Turning Your Subscribers Into Loyal Customers Apply these… 

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Email Marketing – KPIs, Gaining Subscribers and 19 other Tips

  • 2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) Read more about the significance of email marketing in Reports of Email Marketing’s Death? Greatly Exaggerated When conducting email marketing campaigns, what are the key performance indicators (KPIs)? 8 Crucial Email Marketing KPIs How can you tell if your efforts are producing results? Well, read (the article above) to discover… 

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