content marketing - Back To You Marketing

Email Marketing – Benchmark Guide and 52 Tips

March 31, 2016
2 min read

Your email marketing campaigns are underway! You have rich content with a call-to-action or two. Creative, well thought-out subject lines. Sales of course is the top benchmark to gauge success. What are the other benchmarks to determine if your campaigns are working? We lead with a benchmark guide and follow with 5 articles / 52 tips to help with your email marketing: The Ultimate 2016 Email Marketing Benchmark Guide A new report analysed more than 1bn emails… (the author) dig(s) into the report and show you the key facts and figures you need to be aware of. 21 Powerful Ways to Quickly…

March 24, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 7 articles / 38 tips to help with your email marketing: 5 Email Marketing Tips to Maximize the Humble Email To avoid bugging their (email) audience, here are five critical email marketing tips to follow. How To Improve Your Email Marketing:…

March 11, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 7 articles / 38 tips to help with your email marketing: {Inforgraphic} The Essentials of an Email Marketing Campaign Check out this infographic for fascinating facts and figures which explain why email marketing is essential for business. 9 Things Email Marketers…

March 9, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But are you doing is right? This week more than 2 dozen tips and tools but Huffington Post first asks Is Social Media Marketing Still Relevant? Social media marketing is still relevant, but navigating the terrain can be difficult, and in some cases, even violate your instincts as a business owner. If you need a boost, here are six ways to improve your social media performance. 10 Checklist Points Before Engaging in Social Media Marketing Find your way to the end of these ten points and see whether…

March 4, 2016
3 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But is there a strategy behind it? What goals have you set? The first read this week provides a how-to in creating achievable social media goals. Also 28 social media stats and 3 big changes every marketer should know, 7 ways to integrate social media with email marketing, and 17 ways to run a contest on Facebook. How to Create Achievable Social Media Goals With all of the resources available that allow you to measure your campaigns, you have the ability to see exactly what’s working and how much…

March 2, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Here’s 5 articles / 25 tips to help with your email marketing: 7 Ways to Integrate Social Media and Email Marketing Based on my experience providing e-mail and social media marketing solutions to destinations and businesses, here are 7 ways the two…

February 24, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? On what should you be focused? Subject line, welcome emails and cursing. How to Write a Killer Email Subject Line Here are some tips to write killer email subject lines that will get your newsletters and emails the attention they deserve. 7…

February 18, 2016
2 min read

One of the questions frequently asked in seminars we conduct is “how often should I email?” While we suggest at least once per month, research indicates the magic number is 5.75. The article and more on frequency of email is below: How Many Emails Should You Send A Month? New research released this week by Paytronix Systems suggests that email marketers should only send a handful of emails to subscribers every month. (Of course then there is this opinion… There’s No Magic Number for How Many Emails to Send – And That’s Okay) 5 Steps to Determine How Frequently You…

February 17, 2016
2 min read

You’ve started your social media accounts. You’re posting. You’re tweeting. You’re pinning. But is it paying off? Are you seeing a return on either your time or financial investment or both? We start with three techniques to test and see if you can truly see a financial return. Also included, how to add video to your marketing, how you can be as big as celebrities on social media, and finally, arguably our favorite article this week – 3 reasons your social media should be outsourced. What eHarmony Can Teach You About Testing Social Media to Prove ROI We’ll share three techniques…

« Previous
1
…
26
27
28
29
30
Next »

Email Marketing – Benchmark Guide and 52 Tips

Email Marketing – 20-plus Tips and Webinar

Email Marketing – Best Reads of March 7

Email Marketing – Best Reads Week of February 29

Email Marketing – Subject Lines, Writing Emails in 15 Minutes and Cursing

Email Marketing: How Often to Email and 12 Best Practices