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Email Marketing – Best Reads Week of January 14

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Craft Better Business Emails Five simple tips to help you get the most out of your email marketing. Email Marketing Best Practices for Boosting Engagement and Generating Sales Leads Keep the tips in the article above in mind to increase your odds of generating meaningful, productive leads with your emails. How to Integrate Email Marketing with Your Social Media Efforts 10 ways to harness the power of both mediums and maximize your marketing.   Why Your… 

Top Marketing Reads of 2018

  • 3 min read

What were your peers reading in 2018? Of the top 10 most-read blog posts by Back To You Marketing, only one was not about social media or email marketing. Video content ideas was the 7th most read article this past year. But we’re getting ahead of ourselves. Counting down the Top-10 Most-Read Blog Posts of 2018. #10 – Social Media Check-list for LinkedIn – In this post, we provide a daily and weekly check-list for the busy marketing person that wants to stay up-to-date on LinkedIn. #9 – Before You Hit Send Email Checklist – After a mistake with our own email,… 

Email Marketing – Best Reads Week of January 7

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Email Marketing Statistics That Prove It’s Still An Effective Marketing Strategy [Infographic] These statistics only prove why no business – regardless of its size and nature – should underestimate the value of email as a marketing tool. Email Marketing Trends to Expect in 2019 This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs. There’s also these 40+ Powerful Email Marketing Statistics You Should… 

Marketing Trends To Watch For In 2019

  • 4 min read

Taking Your Marketing Strategy Into The Future: Trends To Watch Out For In 2019 67% of consumers stated that images influence their purchasing decisions while 74% of them rely on social media marketing as a guide, according to recent statistics from Digital Marketing Magazine. Employing the right marketing tools and strategy is important to any business looking to establish or improve their brand. In today’s highly competitive and ever-evolving landscape, we continue to see marketing trends shift continuously. The year 2018 saw the continued rise of social media and influencer marketing, fueled by companies moving towards more user-generated content. Digital marketing… 

Email Marketing – Best Reads Week of December 10

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: The Importance Of Email Marketing For A Business The effectiveness of email marketing makes it one of the most suitable and effective ways of generating more revenue for your business. How To Make The Best Out Of Email Marketing A traditional email can do wonders for companies, but you must understand how to make it more effective. Tips That Will Improve Engagement with Your Email Campaigns There are ways that you can improve engagement with your email campaigns… 

4 Mistakes Brand Builders Should Avoid

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4 Mistakes Brand Builders Should Avoid Consistent brand presentation across all platforms increases a business’ revenue by up to 23%, indicating the extent to which branding is key for companies wishing to succeed. Unfortunately, many business don’t give branding the importance it deserves, spending less than the recommended minimum of 10% of their revenue on presenting their products and services to their target market. Whether you are a startup or an established company, you should review your marketing strategy yearly, looking into potential ways that better branding could bring in more bacon. Avoid these mistakes and ensure your customers understand… 

Email Marketing – Best Reads Week of November 26

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: Get Your Emails Ready For The Holidays With These 10 Email Templates Professionally-designed holiday email templates you need to save time and stand out in your customers’ inboxes. 3 Ways To Rock Your Small Business Holiday Marketing, Starting Right Now 3 powerful ways to rock your digital marketing this holiday season, even if you are just getting started. Automated Email Campaigns to Maximize Revenue During the Holiday Shopping Season There are several tried-and-true methods to harness the power of automated… 

Email Marketing – Best Reads Week of November 19

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Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: How to Make Your Emails Shine Bright During ‘Gray November’ The popularity of holiday promotions requires marketers to learn how to build a month-long program without massive list fatigue. Stop Monthly Newsletters: Learn How to Make The Most of Your Email List Nurture your email subscribers with a sequencing strategy, taking care to identify where customers are on the buyer’s journey, and providing great content. Apply the 80/20 Rule to Optimize Your Email Marketing 80 percent of sales… 

Email Marketing – Best Reads Week of November 12

  • 2 min read

Each week, we read a number of articles on email marketing from online sources. Below, the top reads from the following week: To remind us of the power of email, this tongue-in-cheek headline: Email is Dead, Long Live Email Email is declared dead fairly regularly, yet it’s still the most effective marketing channel for organisations today, says Ross Sibbald. Now for some tips, Better B2B Email—10 Quick Tips At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI. Nine Top Tips To Improve Any Email Marketing Campaign Nine tips to create an email marketing…