Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3)

Your peers understand the value of email – For Many Marketers, Email Is Still King

Nine in 10 marketers in North America say they use email to engage their audience, according to a survey by Winterberry Group and the Data & Marketing Association (DMA.)

And Here Is Why Your Business Needs Email Marketing

Now, Getting Started with Email Marketing

In one of those wish-we-wrote-this articles, the author provides a step-by-step guide that gives you all the information you need to start a successful email marketing campaign today.

How to Ensure Your Email Marketing Campaign is a Success

If you want to turn those recipients into paying customers, you’re going to have to pay extra attention when fine tuning your (email) marketing campaign. But how exactly do you do it? Read the article above.

You’ll read over and over that the subject line is the most important aspect of your campaign. Here’s Four Factors That Can Impact The Success of Email Subject Lines

Email Marketing is About Quality, not Quantity

By focusing on the user experience, brands have been able to create more engagement emails, personalized and segmented, delivered at times when people are most likely to take action.

Finally, 3 Steps to Better Email Marketing

Any questions about getting started with email marketing, call and pick Stephen’s brain. Click or tap here and try Constant Contact free for 60-days.