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Top Customer Service Reads For the Week of January 25, 2016

January 26, 2016
2 min read

Customer service is at an all-time low and customer satisfaction in dealing with a product or service issue is just as low, about 40 percent. Two of three consumers are likely to experience rage during an interaction with a customer service rep. In addition, 63 percent of consumers are likely to experience no satisfaction whatsoever in dealing with a product or service complaint. For retailers the outcome is not good as it is putting about $202 billion in revenue at stake and can slash consumer repeat business and loyalty to shreds. Here are tips to help you improve your customer service, increase…

January 26, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? Results Are In: Great Email Marketing Trends Of 2015 Here are some of the greatest email marketing trends that have shown a lot of success over this year. 6 Hot Email Marketing Trends to Watch in 2016 It looks like 2016 will…

January 25, 2016
2 min read

A month into 2016 and we’re still getting projections as to the top trends in social media for businesses to optimize. Here’s two of those articles plus tips on using Periscope and Snapchat. Out favorite this week is article #5 – 10 questions to ask before you ever utilize those trends, Periscope or Snapchat. 5 social media trends to watch in 2016 We spoke with industry thought leaders about the shifts and changes 2016 might have in store for social media and those trying to leverage it for business. Virtual Reality Takes Off and 4 Other Social Media Trends in…

January 21, 2016
2 min read

Some tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Greater Palm Springs Convention and Visitors Bureau: Ice block challenge Video: Promotion included ice blocks in New York City and the invitation to “break out of the chill”! Visitors bureau wants to make it easier for tourists to find attractions Tourists traveling through Cabarrus County will soon have an easier time finding their way to downtown Kannapolis and other points in the community thanks to a way…

January 19, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? A Beginning of Year Audit Checklist for Your Email Marketing Program To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. 5 Must-Haves to Revamp Your 2016 Email Strategy…

January 18, 2016
2 min read

Back To You Marketing is a marketing agency assisting small businesses with their marketing through social media. Admittedly we were taken aback when we read the first headline below. Read it and be prepared to have your entire though related to social media change… Social Media Is No Longer A Marketing Channel, It’s A Customer Experience Channel I talk about how brands will increasingly recognize that social media is no longer an isolated marketing channel used primarily to sell their product or service. What once served primarily as a platform to increase sales is now a meeting space, and…

January 14, 2016
2 min read

Some tourism professionals at Convention and Visitors Bureaus – CVBs (or Destination Marketing Organizations – DMOs) are doing some innovative programs to increase visitation in their destinations. We call them Tourism Best Practices. Visitor’s bureau plans to install kiosks downtown The Greater Springfield Convention and Visitors Bureau will install a handful of kiosks in downtown Springfield in 2016 that will direct visitors toward restaurants and tourist attractions in the city. Inaugural progressive dinner to be held in downtown Florence A progressive dinner, hosted by the Florence Convention and Visitors Bureau, will be held in downtown Florence on Jan. 14. The…

January 12, 2016
2 min read

Email marketing is consistently ranked as the best channel in terms of return on investment. 68% of companies rate the channel as ‘good’ or ‘excellent’. (1) For every $1 spent, email marketing generates $38 in ROI. (2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (3) How do you maximize this marketing strategy? 5 Ways to Improve Your Email Marketing ROI An email marketing strategy can result in a 4,300 percent return on investment (ROI). If you’re not seeing that kind of return, give these tips, identified by Cynthia Price, director of marketing at Emma, a…

January 12, 2016
2 min read

This is the year you are going to improve your marketing. This is the year that every initiative is going to yield high ROIs. This is the year you are going to know which half of your marketing works! Well, to help you, we’ve assembled 42 marketing tips, blogs, and strategies to consider: 10 Ways To Simplify Your Local Marketing Strategy in 2016 Looking back at lessons learned last year and expected trends for this year, columnist Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and easier to execute. 10 Actionable Marketing…

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Top Customer Service Reads For the Week of January 25, 2016

Email Marketing: Trends, Tips, Templates and the Basics

Tourism Best Practices – Week of January 18

Email Marketing: 5 Reads to Maximize the Marketing Strategy

Tourism Best Practices

Maximize Your Email Marketing in 2016 – 16 Tips

42 Marketing Tips to Make 2016 Your Best Year Ever